Unethical behavior can not only cost companies their reputations, but can also have a huge impact on the bottom line, making ethics a critical business issue. But how do you make ethics an integral part of how everyone in the company behaves, rather than just a policy on a piece of paper?
According to Jane Mitchell, a director of the U.K.-based communications agency Karian & Box, embedding an ethical culture requires an approach that encourages people to be accountable for their actions, rather than foisting a dense set of rules on them. It’s about making people see the consequences of their actions. And it’s about creating a culture in which it’s OK to speak up.
To learn more about how to breathe life into your company’s ethics policies, listen to the complete interview. You can also see Mitchell at the 2014 World Conference at her session on Monday, 9 June, “Communicating Values at Work.”