Want to earn a seat at the boardroom table? Learn from 5 real-life examples and case studies from Africa
Africa is rising—is the communication profession rising with it? Over the past decade, despite the global financial crises, African economies have been growing at an exceptional rate. Hailed at investment conferences from Shanghai to New York as the last economic frontier, African markets have become central to many business strategies.
So why, in this context, is the structural role of PR and communication still massively overlooked?
In reality, along with other fields such as economics, agriculture, health, urbanism or education, the communication sector now has a huge opportunity to position itself as a real management discipline that contributes significantly to Africa’s socio-economic rise. Learn more…