5 ways to add value to Africa’s emerging markets and earn a seat at the boardroom table

Africa is rising—is the communication profession rising with it?

Over the past decade, despite the global financial crises, African economies have been growing at an exceptional rate. Hailed at investment conferences from Shanghai to New York as the last economic frontier, African markets have become central to many business strategies.

So why, in this context, is the structural role of PR and communication still massively overlooked?

In reality, along with other fields such as economics, agriculture, health, urbanism or education, the communication sector now has a huge opportunity to position itself as a real management discipline that contributes significantly to Africa’s socio-economic rise.

Now, how concretely? Let’s find out during my session, through 5 real-life examples and case studies.

In this session, you’ll learn:

  • The rise of the communication industry in Africa: current and future trends
  • Trends, strategies and technology reshaping the next-generation of global communication leaders in charge of African markets.
  • How to add measurable value to Africa’s development – and proving it

TrackLeadership and strategy
FormatIABC Talks
Career LevelStrategic adviser
Date and Time: Monday, 12 June, at 10:30–11:00 a.m.

????????????????????????????????????Presenter / Annie Mutamba / Belgium, is the co-founder of Meridia Partners, the first Brussels-based strategic communications firm specializing in Europe-Africa relations. She has over 15 years experience managing strategic communications programs for public and private organisations in Washington, DC and Brussels. She is also a lecturer in communication and EU public affairs (post-master’s level) at the main communication institute in Brussels.

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