A look at last year’s World Conference: Learn more and hear from attendees


Unparalleled networking with peers from around the world. Inspiring speakers who will change the way you think about your work, and the world at large. A chance to hone your skills and learn about how to meet the challenges of the future from the best in the business. These are just a few of the benefits of attending IABC’s annual World Conference. To give you an idea of what’s in store at this year’s event… Read More

Reinventing communication for high impact and high value in a global world (Pre-conference)

Jim Shaffer

Communication professionals are under the gun. They’re being asked to have an impact on business performance while adding measurable value and generating a respected ROI. It’s doable. This session will lay out a step-by-step approach that some of the world’s top brands have used to reinvent communication management to improve quality, service delivery, global sales, safety, turnover, productivity and profitability. All at a cost that’s less than the gains that are made…. Read More

Social media master class (Pre-conference)


Is all that experimenting with Facebook, YouTube, Twitter, and LinkedIn achieving your goals? Or is it consuming your resources with a dubious ROI? Your team has mastered the basics, you have a website and blog. But how do you integrate social media with your traditional marketing and communication plan? Social media can either be a complete waste of time, or a key strategic plank: It all depends on your approach. This interactive… Read More

Take pride: Building organizational success through people (Pre-conference)


The business case for pride at work is compelling. It delivers higher performance, builds brand reputation and customer loyalty. It increases innovation, quality, productivity and profit and reduces health and safety incidents and staff attrition. People who have pride in what they do are more successful and happier. They take more care, make better decisions and build better relationships. TAKE PRIDE launches the PRIDE model, a philosophy and methodology that will create… Read More

Brand storytelling as a customer journey story


A great product or service is no longer sufficient to stand out and win customer loyalty in today’s crowded, noisy marketplace. If you want to stand out and thrive, you need to create an emotionally compelling brand story. Your first step is to understand what a brand story truly is, and is not. (Hint: Don’t be misled by the word “story.”) Bridgette will make the case for brand stories as a critical… Read More

Crisis management on digital platforms

John Deveney photo

In the age of social media, even the slightest predicament can quickly snowball into a global PR issue. A sound social media crisis management plan can help you to be prepared and respond quickly and effectively to these situations. Join John Deveney as he details the steps your brand should take to lay the foundation for a strong social media crisis management strategy. Revisit recent social media flops and the lessons we… Read More

Communicating during the Fort McMurray wildfire crisis


The 2016 Fort McMurray wildfire—a fire larger than Prince Edward Island—was deemed by the Insurance Bureau of Canada as the largest insured disaster in Canadian history, at an estimated cost of CDN$3.58 billion. Over 90,000 residents were evacuated and over 1,800 structures, from single-family homes to apartment buildings, were destroyed—affecting over 2,400 residences. Well before this assessment was made public in early July, a team of 68 dedicated communication practitioners served within… Read More

How culture influences brand communication: An African perspective


Even as the world becomes more “global,” in Africa, culture remains central to how the wheels of society turn. Culture determines who we associate with, how interact, our aspirations, our ambitions, our careers, pretty much everything around our lives. There are several interesting nuances in Africa which I have come across while working with various organizations to connect through their brands. Brands and communication do no escape the long shadow cast by… Read More

Social media without wasting your time or losing your identity


It’s all the rage to talk about LinkedIn, Facebook, and the 500+ other social networks that exist. And without a doubt, you already have a profile on a number of them. But how does social media fit within your overall strategy? How do you balance the requirement for communication and engagement, with the challenge of resource constraints? And how can you avoid the “dark side” and protect against identity theft and brand… Read More

If not you, who? How to crack the code of employee disengagement


Companies in the top tier of employee engagement outperform their peers by 147 percent in earnings per share and have a 90 percent better growth trend than their competition. However, 87 percent of global workers are disengaged, sleepwalking though their day and giving you zero discretionary effort. How do you inspire employees to get off the sidelines and get into the game? Jill Christensen, author of the best-selling book If Not You,… Read More