Stay energized and focused with yoga classes at the World Conference

Get the body moving and keep your energy level up so you can take in all that the IABC World Conference has to offer. Jump-start your day with a sunrise yoga class with Kirsten Peterson, RYT-200, on Monday and Tuesday of the conference. Kirsten’s classes focus on breath-guiding and mind-focusing movements to build strength and flexibility. You can expect to be guided through sun salutations, hip openers, heart-opening back bends and twists to… Read More

60 days until the World Conference: Register now and be entered to win Excellence Gala tickets

The start of the 2017 IABC World Conference is now only 60 days away and we have some exciting news to share about something we’ll be celebrating there. We are thrilled to announce the winners of the 2017 Gold Quill Awards! There are more than 227 award recipients in total, with 74 recognized as Excellence winners and 153 as Merit winners. A testament to IABC’s diverse, international community, winners come from around… Read More

The countdown to World Conference continues—it’s 70 days away!

As of 2 April, we are 70 days away from the global gathering of the year for business communication professionals, IABC World Conference! Have you made your travel plans, booked your hotel and registered for the conference? If you haven’t done so yet, here’s an extra incentive to register before 11 April. We’re giving one lucky winner a complimentary pre-conference intensive workshop. Just register from now through 11 April at 11:59 p.m…. Read More

Save on the IABC World Conference

As we count down the days to this year’s World Conference, we wanted to do something special to ramp up the excitement. As of today, there are only 80 days left until this year’s event, and in honor of that milestone, we’re offering a one-day sale. From now through 11:59 p.m. PDT on Thursday, 23 March, you can save US$100 off World Conference registration. Just use the discount code Save100 at checkout… Read More

A look at last year’s World Conference: Learn more and hear from attendees

Unparalleled networking with peers from around the world. Inspiring speakers who will change the way you think about your work, and the world at large. A chance to hone your skills and learn about how to meet the challenges of the future from the best in the business. These are just a few of the benefits of attending IABC’s annual World Conference. To give you an idea of what’s in store at this year’s event… Read More

The challenges of reputation management on social media at scale

More than 1 million businesses are estimated to register Facebook business pages each month. Social media platforms are the most widespread and instantaneous form of global communication and information-sharing used by consumers and businesses. The number of users of social media platforms is as impressive as the rising adoption rate of social media by businesses.

Relive #IABC16’s best moments

The 2016 IABC World Conference was bursting with energy and innovative ideas. From the welcoming parade to the keynotes, breakouts and The Hub, #IABC16 was pulsing with excitement from start to finish. We’ve uploaded some of our favorite moments to our flickr account. Check it out! #IABC16 extended beyond the hotel though. Our attendees shared ideas and continued conversations online. We’ve assembled recaps of the most popular tweets throughout the conference on our… Read More

Looking to hire millennials? Try paying off their student loan debt

by Brad Gorman With millennial workers growing in numbers and influence in companies across the world, industries are looking for insights and best practices to attract, retain, and develop their top-talent workers across this demographic. The following insights were gathered from the session “Engaging and retaining next-generation employees” at the annual IABC World Conference, led by Mike Mulvihill of Padilla CRT.

Why open rate is the worst possible email metric

by Michael DesRochers Measurement and analytics are “in,” and measuring digital communications is easier than ever before. Easy, however, doesn’t necessarily equate to accurate or actionable. Much like the “hit rates” of early web analytics, email open rates simply don’t provide a lot of real value. Let’s examine why. Why your email open rate is under 25% During a recent communications conference, I was shocked to overhear a conversation regarding the dismal state of… Read More

Special gift to IABC members from #IABC16 keynote speaker Andy Gibson

As a special gift to IABC members, conference keynote speaker Andy Gibson has provided an exclusive sneak preview of the new e-learning program that will soon be offered by his company, Mindapples. Their program teaches people how to manage their minds and the clips Andy has included are an introduction to looking after your mind and improving your well-being. Those of you who saw his talk may find them useful for thinking… Read More