How to make the best of the first 90 days in a new job

by Kristin Hancock These were the statistics Angee Linsey shared at the IABC World Conference: 33% of employees know whether they will stay at an organization long term after one week or less. 63% know within the first month. 44% of senior managers hired from outside the company fail within 18 months. I have to admit, I’m not surprised. Many of us (myself included) have been hired for a role and been disappointed early on…. Read More

The tsunami of disruption that’s headed your way

By Christine Elmer Shannon Ryan of Nonlinear began his grand-slam change presentation ‘How the nature of work, people, process and technology is about to radically change your workplace’ held as part of the 2016 IABC World Conference on Tuesday 7 June saying: “The world of work is about to change: are you ready? If you don’t believe me, ask anyone in the music, news or automotive business”. Everything is now faster –… Read More

Make your stories personal, focused and compelling

By Amy Miller “Daddy, tell me one more story …” “Man, it’s the story of my life …” “What’s that guy’s story?” “We have to put more storytelling in our content.” Does the notion of storytelling convey ideas of innocence? Cynicism? Corporate-speak? Even if the word “storytelling” is overused—and misused—it’s undeniable that authentic, focused, personal stories are one of the best ways to inspire people. During an energetic breakout session at the… Read More

Have a crisis communication culture, not just a plan

by Kristin Hancock My Monday was a day themed around crisis communications and change management – two topics that are hugely relevant for communication professionals. Yet, we often put them on the back burner because there are more pressing issues at hand. I had the pleasure of connecting with my new kiwi friend Susi Maclean and her beautiful family (they travel as a unit) before her session. Perspective is a wonderful thing… Read More

Your reputation is your soul

by Kristin Hancock Yesterday morning I hosted the party in Salon 21 at IABC World Conference. I had the pleasure of introducing Shaun Jones from Contact Energy, who flew over 13 hours to share his case study with an audience made up largely of my fellow Canadians (we tend to find each other at these things.) My brain works in lists and I’m a big fan of the “Top 5” because it… Read More

Commercial thinking is critical to creating lasting change

IABC executive board member Ginger Homan, ABC, interviewed Clare Woodcraft in connection with the 2016 IABC World Conference Foundation Panel on giving. A world that doesn’t need foundations – that is the dream that drives Clare Woodcraft, CEO of the Emirates Foundation. “We are working to eradicate a problem, to create solutions that can be spun off into self-sufficient businesses,” said Woodcraft. “That is how you get long-term solutions. We can deliver… Read More

Transforming the familiar: A Q&A with Helen Marriage

Over the last 10 years, U.K.-based production company Artichoke has produced some of the U.K.’s most talked about large-scale art events, ranging from Royal de Luxe’s The Sultan’s Elephant, which saw central London come to a standstill with over 1,000,000 spectators; to the U.K.’s largest light festival, Lumiere, which features installations from artists around the world. What does it take to pull off these events and how have they impacted local communities?… Read More

Are your PowerPoint slides damaging your reputation?

Any time I join a meeting and see dull black text projected on a plain white background, a little piece of my soul dies. Word slides are the worst. Not only are they proven to be ineffective, but they imply that you may be out of touch and behind the times. Which is a terrible position for a communication professional to be in. In fact, I’d go as far as to say… Read More

Attention: Looking for strategic advisers at #IABC16

New Orleans is just around the corner. Between the impressive list of keynotes (Andy Gibson, Helen Marriage, Geoff Colvin and Seth Mattison), presentations and workshops, the conference promises to be fun and thought-provoking. Between us, we have been to dozens of conferences and here’s the secret to making the most of the World Conference: Have a plan, and sit down and pick the sessions you want to attend ahead of time. Find… Read More

What does the C-suite think?

This article from World Conference Program Advisory Chair Stacy Wilson, ABC, is the next in a series which offers reflections on issues and innovations to be explored at the IABC World Conference. When was the last time you got to pick the brains of four—count them, four!—C-suite executives from four leading companies? Doesn’t happen every day, right? Well, that’s just what I get to do on Wednesday, 8 June, when I moderate the… Read More

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