Crisis management on digital platforms

In the age of social media, even the slightest predicament can quickly snowball into a global PR issue. A sound social media crisis management plan can help you to be prepared and respond quickly and effectively to these situations. Join John Deveney as he details the steps your brand should take to lay the foundation for a strong social media crisis management strategy. Revisit recent social media flops and the lessons we… Read More

Communicating during the Fort McMurray wildfire crisis

The 2016 Fort McMurray wildfire—a fire larger than Prince Edward Island—was deemed by the Insurance Bureau of Canada as the largest insured disaster in Canadian history, at an estimated cost of CDN$3.58 billion. Over 90,000 residents were evacuated and over 1,800 structures, from single-family homes to apartment buildings, were destroyed—affecting over 2,400 residences. Well before this assessment was made public in early July, a team of 68 dedicated communication practitioners served within… Read More

How culture influences brand communication: An African perspective

Even as the world becomes more “global,” in Africa, culture remains central to how the wheels of society turn. Culture determines who we associate with, how interact, our aspirations, our ambitions, our careers, pretty much everything around our lives. There are several interesting nuances in Africa which I have come across while working with various organizations to connect through their brands. Brands and communication do no escape the long shadow cast by… Read More

Leading with the brand in mind

Your brand is a compass for setting strategy, aligning action, and giving voice to what you stand for. A brand provides your organization with heart, spirit, and soul. How can you as a communication leader act in ways that align, reinforce, and amplify your brand? Your personal brand defines who you are as a leader and why others should follow or collaborate with you. It gives you the foundation to lead others…. Read More

If not you, who? How to crack the code of employee disengagement

Companies in the top tier of employee engagement outperform their peers by 147 percent in earnings per share and have a 90 percent better growth trend than their competition. However, 87 percent of global workers are disengaged, sleepwalking though their day and giving you zero discretionary effort. How do you inspire employees to get off the sidelines and get into the game? Jill Christensen, author of the best-selling book If Not You,… Read More

Crafting and telling the story of your strategy

It’s the dirty little secret of the business world: Between 80 and 95 percent of employees don’t know or understand the strategy. And it occurs regardless of how good the strategy is. Using industry case studies, this presentation will highlight: Why communicating strategy fails. How strategy can be converted into a co-designed story that can be told and retold, so everyone has clarity on what the organization is trying to achieve. Identifying… Read More

Harnessing the power of clarity

This session will give business communicators an introduction to the Six Clarity Methods—the tools and techniques that communicators use every day to improve comprehension and retention. These game-changing methods employ successful methodologies from ThoughtForm’s own practice, and attendees will receive a printed pocket guide for the six-method program. Each method will be illustrated with real world examples and useful tips that communicators can apply to their day-to-day practice. In this session, you… Read More

Warning! You are about to become a commodity (and what to do now to change that)

Why have professionals in HR, IT, and even security been outsourced to low-cost providers? They became commodities. Leaders and other financial decision-makers perceived that their work didn’t add value in a way that was valued. The same is happening to professional communicators all over the world. It’s time to take action and change this pattern. In this interactive session, we’ll examine the behaviors and motivations behind this trend, and learn specific, real-time… Read More

Spreading like fire: How to use networks to streamline and accelerate change communication

Large-scale change is notoriously difficult to pull off. Well-designed, seamlessly executed communications are a critical driver during change. However, it’s difficult to send consistent messages and maintain momentum over the long haul. Luckily, organizations have a hidden asset that can be used to support change. Every organization consists of webs of relationships: connections people instinctively create in order to solve problems, share information, and get things done. 5 to 15 percent of… Read More

Communicating across the language barrier: Making your message count

Good translation gets your message through to influencers and buyers in your target market. Bad translation can range from uninspiring to embarrassing to life-threatening—and it’s a waste of money at any price. This session will give you the tools you need to develop a thoughtful, cost-effective translation strategy and avoid last-minute disasters. In this session, you will learn how to: Craft a translation strategy—including what not to translate. Find the right translation… Read More

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