Protected: 2018 Conference Handouts

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Bayer AG case study: Reshaping political communication strategies with effective content and tools

PR is changing and how we reach our audiences and the messages we share need to be fluent and agile. In this session,  moderator Antoun Sfeir, CEO of epresspack, will discuss the age of new opportunity for PR and policy makers. Bayer’s head of Pharma Health and Policy America Regions, Dominick Kennerson, will also share his experience with a case study on strategic approaches to shaping share of mind for new political communication… Read More

Cooking up fresh ideas using #OpenSpace at #IABC18

Not sure what to make of the invite to the Open Space session coming up at World Conference? It can be hard to imagine what it might be like if you haven’t been to one before. If you haven’t ‘tasted the format so to speak. Well, to that end, here’s ‘one we prepared earlier’. It is a term you might be familiar with if you’ve ever watched a cooking show, but it’ll hopefully… Read More

Gold Quill Award-winning case study: League of champions

Through effectively harnessing the power of risk and performance data and analytics from multiple systems, we were able to execute an effective change management communication program that simultaneously drives performance aligned to key business objectives, and creates alignment with organisational and remuneration structures. All of this was achieved while reinforcing our commitment to developing a cohesive group culture of safety through the competition criteria. During this session, I will share my insights… Read More

Gold Quill Award-winning case study: 90-day planning: Sentiment and metrics

Marketers are increasingly using sentiment analysis to gauge their audience’s feelings, attitudes, emotions and opinions. This means looking beyond the numbers to understand why people are responding in a certain manner. Are they angry? Happy? Stressed? Optimistic? Confused? Neutral? Other? These insights help marketers determine if they are achieving the desired impact or if they need to adapt their strategy to be more effective. At Cisco, the Gold Quill Award-winning employee communication team… Read More

Sponsor insights: PR’s performance on the digital stage

Digitalization of PR has created a landscape in which traditional methods are no longer limited by the restrictions of outdated technology. In this exciting new era of marketing, the digital realm has paved the way for endless advancements and opportunities, while simultaneously improving efficiencies. PR and influence marketing are not mutually exclusive fields. Rather, they are codependent methods that, when combined, can catapult your company to the next level, influence marketing. We… Read More

Gold Quill Award-winning case study with Coca-Cola Refreshments Canada

6,800 employees. 33 unions. 65 locations. 6 different pension plan designs. 120 communication pieces. 2 official languages. How did Coca-Cola Refreshments Canada introduce a new pension design and benefits program across the company and achieve its financial and non-financial goals? Hint: it involves world-class communication and change management techniques. Join us for an informal and intimate “fireside chat,” where you can ask the key team members their candid perspectives. What worked well?… Read More

Gold Quill Award-winning case study: Equipping an organization for successful large-scale transformation

Today’s leading companies have to deliver business results while in a perpetual state of change. The call for change is coming from every direction, prompting companies to embrace new business models, unexpected strategic alliances and urgent enterprise-wide transformations. While few companies feel equipped to effectively lead their organizations into the future, Bristol-Myers Squibb set out to transform all aspects of its business simultaneously. In the face of intense competition where the speed… Read More

Gold Quill Award-winning case study: Rebuilding trust: Crowchild trail study

Three years after a contentious public meeting and City Council voting unanimously to cease work on a plan to fix traffic congestion on a major roadway, City Council once again voted and this time, unanimously approved both the recommended plan and funding for short-term upgrades. What changed? Learn how the project team integrated technical, engagement and communications deliverables to achieve meaningful, collaborative outcomes, and in so doing, rebuilt trust with community stakeholders…. Read More

Find balance between high performance and self-management

Though business communication can be a thrilling career, it can be a stressful one too. As a matter of fact, communication is the sixth most stressful profession in the world. Presenter Morvan Le Borgne knows what it’s like to be pressured. Being on duty during 9/11, or writing a 10-minute speech with a 30-minute deadline sound quite familiar. With a touch of mindfulness, a twist of high performance and self-management, and a… Read More

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