10 things you’ll learn at the World Conference—and that’s just a start!

The IABC World Conference program is launching with some of the most innovative thinkers and stellar presenters in the communication profession. Here’s the first in a series of previews on what you can expect to learn. 1. Apply inside knowledge from top companies Get inside knowledge and best practices from top organizations like Microsoft, Dow Chemical, Walmart, Chevron, Bayer HealthCare, Hilton Worldwide, Lockheed Martin, Expedia, LinkedIn and many more. 2. Prepare for… Read More

Sally Hogshead: How the world sees you—from first impressions to lasting value

When you learn how to fascinate, you become more memorable and valued. When organizations learn to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave. Why are you captivated by some people, but not others? How do certain leaders convince you to change your opinion? What will distinguish your communications from others’ and help you stand out in a massively distracted world? From… Read More

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