The World Conference to address key communication issues and world events

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The world is changing and challenging the basic tenets of the communication profession: ethics, truth and transparency. Now more than ever, we must come together to sort through how we will address these challenges that are shaping and will continue to shape the future of the communication profession. We are developing the World Conference program to address key global events that impact all of us as communication professionals. One of our general… Read More

Do your enterprise social investments drive bottom line business value?

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As a key driver of communications inside their organisations, the communications function is often charged with the task of introducing enterprise social to improve communications, engagement and collaboration among employees. While the function is an obvious lead for enterprise social initiatives, communicators run the risk of short-changing themselves and the organisations they serve by harnessing these technologies solely through a narrow lens of communications. Instead, the new digital economy is challenging today’s… Read More

World Conference is filling up fast! Book your room soon.

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Early registrations for the IABC World Conference in Washington D.C., happening 11–14 June 2017, are filling up fast. Don’t wait to register, make travel plans and book your discounted hotel room. Claim your spot at this year’s most important gathering of communication professionals from around the world. Join your peers to address major communication issues, explore innovative ideas and discover new solutions to your biggest communication challenges.

Adapt your messages and strategies in different global markets

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In this session, Kara Alaimo, Ph.D., a former global communicator in the Obama administration and United Nations will discuss how to adapt your communication practices for different countries and cultures. She will break the world into ten different “cultural clusters” and explain the messages, strategies, and tactics that work best within each of them—from the need to convey emotion in the Arab world to the importance of enlisting independent social media influencers… Read More

Be part of collective intelligence at the World Café, a new all-attendee session at the World Conference

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IABC is introducing a very special general session, a World Café on Monday, 12 June from 1-3 p.m. Never heard of a World Café? Well, it’s a structured conversational process that creates a platform for open small group discussions crowd sourcing to tap into “collective intelligence.” Here’s your chance to experience learning and discovery in an entirely new way, through creative thinking, new connections and the power of your peers. The process is based… Read More

Want to earn a seat at the boardroom table? Learn from 5 real-life examples and case studies from Africa

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Africa is rising—is the communication profession rising with it? Over the past decade, despite the global financial crises, African economies have been growing at an exceptional rate. Hailed at investment conferences from Shanghai to New York as the last economic frontier, African markets have become central to many business strategies. So why, in this context, is the structural role of PR and communication still massively overlooked? In reality, along with other fields… Read More

Use communication to increase organizational performance at IABC Academy pre-conference workshops

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Discover and learn with IABC Academy intensive, pre-conference workshops at the IABC World Conference. Facilitated by experts in the communication profession, these sessions were selected based on their alignment to the Global Standard, connection to the conference theme of global innovation, and ability to provide participants with high-value learning. Personal and interactive These workshops will deliver the kind of interactive, personalized experience that will open your mind to creative problem solving and help you build valuable skills… Read More

World Conference break-out speakers to offer valuable learning, insights and perspectives

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IABC World Conference speakers were chosen for their ability to provide valuable learning, insights and perspective on the most critical communication issues. See presentation descriptions here. Speakers will tap into their expertise to offer presentations in Washington D.C., with a plan to address emerging issues that have significant impact on the communication profession. Sessions were selected by IABC’s Program Advisory Committee (PAC) based on their alignment to the conference theme GLOBAL BUSINESS: Lead Communication, Make Real… Read More

World Conference to tackle critical communication issues at World Café session

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If there’s ever been a time when the communication profession must join together to work through some especially difficult issues, this is it. Key values that guide the profession, like ethics, truth and transparency, are under scrutiny. The proliferation of “fake news,” normalizing of “alternative facts,” questioning of the media’s role in society and a devaluing of diversity is creating a backdrop for new challenges ahead. As part of our commitment to open dialogue and… Read More

Keynote Mark Jeffries, trusted adviser to some of the world’s largest corporations

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Author, keynote speaker and former Merrill Lynch stockbroker Mark Jeffries has become a trusted adviser and communication consultant to some of the world’s largest and most successful corporations, agencies and partnerships. Dividing his time mostly between the U.S., Canada and Europe, Mark is invited to deliver his highly effective keynotes on “Business Communication, Influence and Presentation” to audiences across many industries. His speeches are relevant, entertaining, and filled with instantly useable takeaway ideas…. Read More