Design thinking: From the corporate back room into the C-suite

In the last couple of years, designers have come out of corporate back rooms and into the C-suite, and “design thinking” is high on the agenda for all kinds of businesses, public sector services, and even in government policy making. But what is ‘design thinking’, how does it apply in business communication, and how do you actually do it? This session will explore the foundations of design as a methodology, and the… Read More

Did you know World Conference attendance counts toward professional certification?

Yes, that’s right. Both the main IABC World Conference sessions and the Strategic Adviser Forum, which is the event’s pre-conference workshop, will help you meet the application requirements for Communication Management Professional (CMP) certification. And if you already have your certification through the GCCC (Global Communication Certification Council), those credits may be applied toward maintaining your certification. This is the first World Conference where professional development credits can be collected to benefit lifelong learning in this… Read More

Broadcasting to employees is dangerously archaic in today’s digital age

We have only scratched the surface of what we can achieve when individuals inside organizations communicate with each other effectively. That’s the conclusion of communication expert Katie Macaulay’s year-long research project into the future of employee communications. Broadcasting to employees is dangerously archaic in today’s digital age. People everywhere have found their voice. We no longer passively receive the message: We share and shape it together. Today, smart organizations are realizing wisdom and knowledge do not… Read More

Avoid the dark side of social media

It’s all the rage to talk about LinkedIn, Facebook, and the 500+ other social networks that exist. And without a doubt, you already have a profile on a number of them. But how does social media fit within your overall strategy? How do you balance the requirement for communication and engagement, with the challenge of resource constraints? And how can you avoid the “dark side” and protect against identity theft and brand… Read More

The World Conference to address key communication issues and world events

The world is changing and challenging the basic tenets of the communication profession: ethics, truth and transparency. Now more than ever, we must come together to sort through how we will address these challenges that are shaping and will continue to shape the future of the communication profession. We are developing the World Conference program to address key global events that impact all of us as communication professionals. One of our general… Read More

Do your enterprise social investments drive bottom line business value?

As a key driver of communications inside their organisations, the communications function is often charged with the task of introducing enterprise social to improve communications, engagement and collaboration among employees. While the function is an obvious lead for enterprise social initiatives, communicators run the risk of short-changing themselves and the organisations they serve by harnessing these technologies solely through a narrow lens of communications. Instead, the new digital economy is challenging today’s… Read More

Adapt your messages and strategies in different global markets

In this session, Kara Alaimo, Ph.D., a former global communicator in the Obama administration and United Nations will discuss how to adapt your communication practices for different countries and cultures. She will break the world into ten different “cultural clusters” and explain the messages, strategies, and tactics that work best within each of them—from the need to convey emotion in the Arab world to the importance of enlisting independent social media influencers… Read More

Be part of collective intelligence at the World Café, a new all-attendee session at the World Conference

IABC is introducing a very special general session, a World Café on Monday, 12 June from 1-3 p.m. Never heard of a World Café? Well, it’s a structured conversational process that creates a platform for open small group discussions crowd sourcing to tap into “collective intelligence.” Here’s your chance to experience learning and discovery in an entirely new way, through creative thinking, new connections and the power of your peers. The process is based… Read More

Want to earn a seat at the boardroom table? Learn from 5 real-life examples and case studies from Africa

Africa is rising—is the communication profession rising with it? Over the past decade, despite the global financial crises, African economies have been growing at an exceptional rate. Hailed at investment conferences from Shanghai to New York as the last economic frontier, African markets have become central to many business strategies. So why, in this context, is the structural role of PR and communication still massively overlooked? In reality, along with other fields… Read More

Use communication to increase organizational performance at IABC Academy pre-conference workshops

Discover and learn with IABC Academy intensive, pre-conference workshops at the IABC World Conference. Facilitated by experts in the communication profession, these sessions were selected based on their alignment to the Global Standard, connection to the conference theme of global innovation, and ability to provide participants with high-value learning. Personal and interactive These workshops will deliver the kind of interactive, personalized experience that will open your mind to creative problem solving and help you build valuable skills… Read More

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