A simple approach with a real business result

Top business influencer, author and former Merrill Lynch stockbroker Mark Jeffries will be the closing keynote at the IABC World Conference, happening 11–14 June 2017 in Washington, D.C. Presenting on the “Art of Business Influence,” Jeffries will show how specific communication techniques will build trust, success and connections.

Authentic leadership: What does it really mean?

Gabrielle Dolan, is the opening keynote speaker at the IABC World Conference, happening 11–14 June 2017. She has worked with thousands of leaders around the globe helping them to embrace authentic leadership and business storytelling. She has published several best selling books including Stories for Work: The essential guide to business storytelling, which was published in March 2017. “Gabrielle epitomizes the concept of authentic leadership,” says Georgia Russell, head of inclusion and engagement… Read More

Yes, we can change the world. How? With the transformative power of creativity

Presenting at the IABC World Conference, happening 11–14 June, keynote Denise Jacobs will share her vision for a future that will transform the way we communicate and connect. She calls it the Creativity (R)Evolution and here’s what it is. It’s a movement to leverage the transformative power of creativity to start a contagion of creativity that spreads throughout the world, changing it for the better. Here’s how she describes this process, in her… Read More

World Conference Brief: Get insights, previews and highlights of the event

The IABC World Conference, happening 11–14 June 2017, will include more than 50 speakers from around the world. These experts will cover one of five tracks and a Global Standard representing the communication profession. They have now made some of their most thought-provoking ideas available as a preview to the kind of thinking attendees can expect at the event.

Design thinking: From the corporate back room into the C-suite

In the last couple of years, designers have come out of corporate back rooms and into the C-suite, and “design thinking” is high on the agenda for all kinds of businesses, public sector services, and even in government policy making. But what is ‘design thinking’, how does it apply in business communication, and how do you actually do it? This session will explore the foundations of design as a methodology, and the… Read More

Broadcasting to employees is dangerously archaic in today’s digital age

We have only scratched the surface of what we can achieve when individuals inside organizations communicate with each other effectively. That’s the conclusion of communication expert Katie Macaulay’s year-long research project into the future of employee communications. Broadcasting to employees is dangerously archaic in today’s digital age. People everywhere have found their voice. We no longer passively receive the message: We share and shape it together. Today, smart organizations are realizing wisdom and knowledge do not… Read More

Avoid the dark side of social media

It’s all the rage to talk about LinkedIn, Facebook, and the 500+ other social networks that exist. And without a doubt, you already have a profile on a number of them. But how does social media fit within your overall strategy? How do you balance the requirement for communication and engagement, with the challenge of resource constraints? And how can you avoid the “dark side” and protect against identity theft and brand… Read More

The World Conference to address key communication issues and world events

The world is changing and challenging the basic tenets of the communication profession: ethics, truth and transparency. Now more than ever, we must come together to sort through how we will address these challenges that are shaping and will continue to shape the future of the communication profession. We are developing the World Conference program to address key global events that impact all of us as communication professionals. One of our general… Read More

Do your enterprise social investments drive bottom line business value?

As a key driver of communications inside their organisations, the communications function is often charged with the task of introducing enterprise social to improve communications, engagement and collaboration among employees. While the function is an obvious lead for enterprise social initiatives, communicators run the risk of short-changing themselves and the organisations they serve by harnessing these technologies solely through a narrow lens of communications. Instead, the new digital economy is challenging today’s… Read More

Adapt your messages and strategies in different global markets

In this session, Kara Alaimo, Ph.D., a former global communicator in the Obama administration and United Nations will discuss how to adapt your communication practices for different countries and cultures. She will break the world into ten different “cultural clusters” and explain the messages, strategies, and tactics that work best within each of them—from the need to convey emotion in the Arab world to the importance of enlisting independent social media influencers… Read More

X
X