Be the weather vane in a world of disruptive forces
A few years ago, Infosys was faced with the challenge of who we are and who we wanted to become, supplemented by leadership changes, continuous tech disruptions and a shift in our strategic direction.
As a large organization, this was an opportunity for internal communication to be the weather vane: at the crossroads of business/strategic imperatives, employee engagement, organizational culture and technological disruptions. Then, leadership focus on innovation in every project, based on design thinking, began a cultural shift at Infosys and helped employees believe they were innovators. Through it all, internal communication was at the center. So, the focus of communication today: Stay abreast of technology trends like AI, have our finger on the pulse of employees, align internal and external/social messaging, build influencer networks to drive cultural change, partner with business to chart out strategic goals, get the message across with a high level of emotional intelligence, and understand and leverage the power of negotiation.
The takeaways from this session are:
- Keep it simple—The mode of communication and content must be easy to absorb for culture-building.
- Keep it real—Go back to the drawing board every time you see something that isn’t working and make it contextual.
- Keep it personal—Appeal to employees/clients/leaders in a more personal manner through storytelling and narrative-building.
Presenter / Shruthi Bopaiah has more than 13 years of experience in human resources, branding and marketing communication. She is currently global head, internal communication at Infosys Ltd. She has a postgraduate degree in human resources from Symbiosis, Pune. She has attended a year-long Executive Leadership Program from Stanford University. She is the only Indian recognized as a “game changer” in 2012 by the Workforce Management and is a regular speaker at conferences. Under her leadership, Infosys won the IABC Gold Quill Awards in 2013 for excellence in leadership communication.