The Best of Show webinar series showcases top speakers from the IABC World Conference — Register today!

BestOfShow(black)The Best of Show webinar series is a global virtual learning experience that takes highly rated sessions from the World Conference and brings them directly to you. We’re building on the success of the 2015 event and offering you a chance to draw from some of the best presentations at the conference and preview the kind of high-quality learning you can expect at the 2016 event in New Orleans.

Choose from five outstanding webinar sessions—or get a discount and sign up for all five! The elite among our conference presenters are prepared to share their new ideas, best practices and innovative thinking with a global audience of thousands. Plus, these sessions are tailored to your specific needs. Sessions have been matched to IABC’s Global Standard and career paths, giving you the opportunity to map your learning to IABC’s Career Roadmap. 

Sessions are US$125 members/US$175 non-members. If  you attended the 2015 World Conference, you get a 50% discount!

Here’s the slate of speakers and dates:

Lift your ideas off the page or screen: Master the art of display copy

Ann Wylie400Ann Wylie — 12 October at 9-10 a.m. PDT / 12-1:00 p.m. EDT

Sixty percent of your audience members aren’t reading your copy, according to the University of Missouri. So how can you write for non-readers? Learn how to use your display copy-headlines, decks and subheads to pull readers into your copy, make your piece inviting and even reach flippers and skimmers. Learn more…

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Saving lives: A different approach to safety communication

conf_37_Shaun - high res_400X300Shaun Jones — 21 October 2015, 4-5 p.m. PDT / 7-8 p.m. EDT 

Learn about Contact Energy’s innovative, world-class and award-winning approach to employee safety communication. Find out how they achieved a 31 percent improvement in safety performance and boosted employee engagement with safety across the company’s office operations, power stations and contact centers. Learn more…

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Cutting through the Content Clutter:
Create communications that people will actually pay attention to . . . and act on!

Steve 3Steve Crescenzo  4 November 2015, 4-5 p.m. PST / 7-8 p.m. EST 

Let’s face it: It’s getting harder and harder to capture our audiences’ attention with our communication efforts. Limited attention spans, increased workloads, more and more competition in a content-saturated world . . . these things are making it almost impossible for our key messages to get through. Almost impossible . . . but not impossible. Learn more…

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Risk, resilience and psychology give us a new communication toolkit

Laoise O'Murchu_squareLaoise O’ Murchu, Ph.D. — 16 November at 9-10 a.m. PST/ 12-1 p.m. EST

In high-stress situations, a departure from traditional communication models becomes necessary. This session outlines how we can use proven risk tools alongside cognitive and behavioral psychology to provide leaders and communicators with a new way of problem solving and effectively communicating. Learn more…

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Use stories, ceremonies and symbols to turn your idea into a movement

Duarte_Sanchez_400X300Nancy Duarte and Patti Sanchez — 30 November 2015, 9-10 a.m. PST / 12-1 p.m. EST 

By understanding how your audience thinks and feels and then choosing stories, ceremonies, and symbols that are meaningful to them, you can move people en masse. This session is for leaders and communicators who are tasked with persuading people to embrace ideas and carry them into the future. Learn more…

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