Beyond Talking Points: Creating a Leadership Engine

Because leadership IS communication, communication professionals have enormous opportunities to help create powerful leadership systems in their organizations—if they have the skills and knowledge to perform this critical role.

Jim Shaffer will draw on more than 35 years of experience building leadership skills from the first line to the c-suite in nearly every industry. He’s taught many communication practitioners how to improve their leadership-building skills in his workshops and on-site client work. He’ll share what he’s learned so you can immediately apply what you learn when you return to work.

In this session, you will learn:

  • The formula use by all of the big leadership engines—GE, FedEx, P&G and IBM—to build and sustain strong leaders.
  • The four most powerful ways leaders communicate their priorities.
  • An exercise to help your leaders walk the talk so their say and do are aligned.

Track: Leadership and Strategy
FormatCircles of Wisdom
Career Level: Strategic Adviser
Date and Time: Tuesday, 13 June, 11:00 a.m.–11:30 a.m. and 2:15 p.m.–2:45 p.m.

Jim ShafferPresenter / Jim Shaffer, IABC Fellow / U.S., is an internationally recognized business adviser, leadership coach, author, speaker and leader of the Jim Shaffer Group, a team of seasoned advisers that helps organizations accelerate results though superior strategy execution. The firm’s clients represent some of the world’s most respected brands. Jim was a principal, vice president and leader of a Towers Perrin center of excellence. He pioneered the communication reinvention for impact process used today.      

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