10 things you’ll learn at the World Conference—and that’s just a start!

The IABC World Conference program is launching with some of the most innovative thinkers and stellar presenters in the communication profession. Here’s the first in a series of previews on what you can expect to learn. 1. Apply inside knowledge from top companies Get inside knowledge and best practices from top organizations like Microsoft, Dow Chemical, Walmart, Chevron, Bayer HealthCare, Hilton Worldwide, Lockheed Martin, Expedia, LinkedIn and many more. 2. Prepare for… Read More

Sally Hogshead: How the world sees you—from first impressions to lasting value

When you learn how to fascinate, you become more memorable and valued. When organizations learn to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave. Why are you captivated by some people, but not others? How do certain leaders convince you to change your opinion? What will distinguish your communications from others’ and help you stand out in a massively distracted world? From… Read More

Bill McDermott: Business maverick to global leader

IABC World Conference keynote speaker, Bill McDermott, is the CEO of business software market leader SAP and the best-selling author of Winners Dream: a journey from corner store to corner office. Bill’s life and career began in Amityville, New York, a gritty middle-class community on Long Island. With inspiration from his parents, Bill became a small business owner at age 16, an experience that would shape his dynamic approach to leading people… Read More

Aaron Dignan: Culture, at the intersection of people and technology

Culture is changing rapidly at the intersection of people and technology. Author, digital strategist and IABC World Conference keynote speaker, Aaron Dignan, translates disruptive innovations at the fringe of the digital space (and most recently the world of gaming) into meaningful lessons for the mainstream. Aaron Dignan dressed up like a super hero for 180 straight days of the first grade, which marked the beginning of his life as an iconoclast, observer,… Read More

From the Program Advisory Chair

We know that you have many professional opportunities available to you. Let me tell you why this is the one that will make the biggest difference in your career. This year’s theme, “Changing the Landscape: Informing the future,” is more than a notion to us; it’s a promise. This event will have you taking in the latest ideas from some of the most innovative thinkers and inspiring communication leaders of our time…. Read More

Society for Technical Communication

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