Communication professionals demonstrate the ability to serve at a senior-peer level, lead within an organization by providing counsel, and help to set organizational direction at a strategic level.
A new kind of company is beginning to grow and make serious dents in the established world of “big corporate”. What makes them so unique? Simply put, they are fast, lean, open & collaborative networked learning machines that eat slow, command and control, water-fall, process heavy companies for lunch. They build and hack together complete products and services, test them, prove and improve them, all while their “competition” is busy completing its 3rd… Read More
In successful partnerships, both brands win. But how do you know when a collaboration isn’t working? And when do you walk away? Panelists from around the globe—and both sides of the agency/client partnership—will join moderator and Mitchell President Sarah Clark to discuss managing expectations and navigating your brand through a crisis. You will walk away from this session with: Perspective from both sides of the equation, with panelists from agency and client… Read More
Most would agree that some corporate giants have taken great strides toward sustainability in recent years. But experts in the field still cite too few companies doing so. We will present the latest trends & findings from our Sustainability Leaders Survey 2017 & share insights from the most influential global thought leaders exploring some of the biggest sustainability challenges. Over the past two decades we have seen the sustainability agenda evolve &… Read More
An introduction to game-changing leadership strategies and practical new communication skills based on Dr. Judith Glaser’s Conversational Intelligence® approach for cultivating healthier, more sustainably successful global workplaces. Combining the latest neuroscientific research, communication strategies and evolving global business approaches (including insights from Vlatka Hlupic’s The Management Shift), this session will give transformative leaders a new way of working to bring their organizations to the next level of health and success—for employees, customers,… Read More
In the age of social media, even the slightest predicament can quickly snowball into a global PR issue. A sound social media crisis management plan can help you to be prepared and respond quickly and effectively to these situations. Join John Deveney as he details the steps your brand should take to lay the foundation for a strong social media crisis management strategy. Revisit recent social media flops and the lessons we… Read More
Companies in the top tier of employee engagement outperform their peers by 147 percent in earnings per share and have a 90 percent better growth trend than their competition. However, 87 percent of global workers are disengaged, sleepwalking though their day and giving you zero discretionary effort. How do you inspire employees to get off the sidelines and get into the game? Jill Christensen, author of the best-selling book If Not You,… Read More
Who will lead communications in our companies and organizations in 20 years? Recent research from AEJMC indicates a downturn in the number of college students studying corporate communication. This is a concern, as many top communicators are planning their retirement strategies. Practitioners need to be active in the development of the next generation of corporate communicators. Dr. Gillis will share strategies that practitioners can apply to nurture and recruit the next great… Read More