Communication professionals at this level begin to refine their career choices with either a specific or a generalist focus, where work experience provides opportunities for a more strategic and problem-solving approach.
This session showcases a high-level case study of a business that went through tremendous complex change and upheaval over a short amount of time and how through a new twist on change and communication tactics, the 5,000 employees remained resilient throughout. The session draws out the top 10 learnings captured during the change program and how they might be applied in other situations for practitioners who want to create a more resilient… Read More
Thanks to rapid advances in digital technologies such as artificial intelligence (AI), machine learning, big data, and analytics, we are at the crossroads of a new era in business communication. As technology innovation creates newer opportunities for businesses, we need to learn and adapt to a new way of communicating in an environment where robotic processes powered by AI will coexist with humans and help each other in streamlining and improving the… Read More
At the crossroads: How video can bring technology, culture and engagement together (backed by analytics)
Video is at a crossroads in today’s business. Now more than ever, it is easier and cheaper to deliver impactful, informative videos to your employees. It’s helpful if these videos are entertaining. It’s essential they be engaging. With time a precious commodity, your videos need to share your company’s culture and brand voice in a way that engages your teammates, preferably in less than two minutes. You’ll leave this session with: Ways… Read More
What is the single biggest problem in communication? It’s the illusion that it has taken place. The world has changed, with new generations such as Generation Z and millennials joining the workforce—and these generations live on their phones. There are 3.7 billion mobile users in the world today, with 1.9 active mobile social users. How do you get the attention of Generation Z and millennial employees in an organization? And once you get… Read More