Change is hard. It’s uncomfortable and rarely sticks—unless you rethink how to do it. The bigger the organization, the harder it is to get your message, mission, purpose, strategy, culture or initiative to the frontline—making it harder for change to happen. Successful change requires organizations to break free from traditional approaches of communication and engagement. Gary Magenta brings his enthusiastic style of “edutainment” as he shares proven ways organizations can ensure change… Read More

As communicators, if we are going to maintain our place at “the intersection of business, culture, functions and audience,” we have to become better strategic advisers to the leaders we support. Communication lies at the heart of leadership, and yet leaders are often ill-prepared for the specific communication challenges leadership presents, and often under-served by the communication professionals who support them. In this session, Colin Hatfield will reveal a few of the… Read More

As communicators, we long for the creative freedom to execute the brilliant ideas we have—and even some of the half-baked ones too. The Canadian Society for Medical Laboratory Science (CSMLS) is a small nonprofit, operating in the association industry, which isn’t an industry known for its creative risk taking. Yet, the CSMLS has garnered seven Gold Quill Awards in recent years, executing creative ideas from an animated web series to sending custom… Read More

That point where your business strategy intersects with your digital workplace strategy can serve as a crucial decision tool. It’s that crossroads that enlightens both large and smaller day-to-day decisions. Bring your business strategy material (e.g., mission, vision, goals, values, objectives) to get the most this interactive experience. See examples of what other organizations have created and get a copy of the tool. Most important, you’ll return to the office with a… Read More

More and more communicators are being asked to move beyond traditional communication channels and craft connected experiences for their audiences across all brand touchpoints. The leadership team at Vancouver Airport Authority tasked the communication team with the challenge of connecting the Vancouver airport’s renowned in-person experience with their vision of the future and translate that into a compelling digital experience. Presenter Mallory O’Connor, a key player on the YVR team, shares the… Read More

As more and more organizations move toward a collaborative culture, a new leadership model is emerging—one that replaces command and control with trust and inclusion. The leader’s new role is to encourage team members to see themselves as valued contributors, to help them build their knowledge base and expand their personal networks, and to motivate them to offer their ideas and perspectives in service of a common goal. Communicators can help their… Read More