Africa is rising—is the communication profession rising with it? Over the past decade, despite the global financial crises, African economies have been growing at an exceptional rate. Hailed at investment conferences from Shanghai to New York as the last economic frontier, African markets have become central to many business strategies. So why, in this context, is the structural role of PR and communication still massively overlooked? In reality, along with other fields… Read More

Think back to the best leader you ever had. Did they have a magical quality that made you want to walk on hot coals if they asked? Do you have those same leadership qualities? Oftentimes, we assume that being that “great leader” is out of reach for us because we don’t have that charismatic personality, but that’s not true! Most of us can dramatically improve our leadership abilities and become the leaders… Read More

This session introduces proven best practices for designing change communication strategies that work. Grounded in the latest research in change management and drawing on Ingenium’s proprietary Results Map™ methodology for strategic communication and change planning, this workshop will illustrate how communication can become the “drumbeat” of change. Participants will learn practical skills and techniques for shaping communication approaches and messages in support of change management. The session will include a case study of… Read More

What is your company’s employee experience like? And what role does technology play? The speed at which technology changes and improves increases exponentially. While every piece of new technology may not be relevant to every company, it’s important for communicators to have a basic understanding of new technology and its capabilities, especially in healthcare which is so unique. It’s important for communicators to understand basic principles from concepts like “the irrigation effect”… Read More

In this session, Kara Alaimo, Ph.D., a former global communicator in the Obama administration and United Nations will discuss how to adapt your communication practices for different countries and cultures. She will break the world into ten different “cultural clusters” and explain the messages, strategies, and tactics that work best within each of them—from the need to convey emotion in the Arab world to the importance of enlisting independent social media influencers… Read More

A new kind of company is beginning to grow and make serious dents in the established world of “big corporate”. What makes them so unique? Simply put, they are fast, lean, open & collaborative networked learning machines that eat slow, command and control, water-fall, process heavy companies for lunch. They build and hack together complete products and services, test them, prove and improve them, all while their “competition” is busy completing its 3rd… Read More

Networking is one of the most critical skills of communication professionals—indeed it is the engine that causes information to flow, knowledge to be obtained, and supportive relationships to be initiated, sustained and grown. For communication professionals to progress in organizational centrality and career influence, the ability and inclination to give as much as you get, and to connect one’s connections to each other is what’s required to move to the next level… Read More

What is important in our careers evolves as our lives and priorities change. So often we allow our career paths to be determined by opportunities that are presented to us, rather than creating a vision of where we would like to go. In this short session, you will be shown a way to create a career vision that not only helps clarify to yourself where you want to go, but can provide… Read More

As a key driver of communication inside organizations, the communication function is often charged with the task of introducing enterprise social media to improve communication, engagement and collaboration among employees. While the function is an obvious lead for enterprise social initiatives, communicators run the risk of short-changing themselves and the organizations they serve by harnessing these technologies solely through a narrow lens of communication. Instead, the new digital economy is challenging today’s… Read More

An introduction to game-changing leadership strategies and practical new communication skills based on Dr. Judith Glaser’s Conversational Intelligence® approach for cultivating healthier, more sustainably successful global workplaces. Combining the latest neuroscientific research, communication strategies and evolving global business approaches (including insights from Vlatka Hlupic’s The Management Shift), this session will give transformative leaders a new way of working to bring their organizations to the next level of health and success—for employees, customers,… Read More

Are you “C-suite material”? Do people in your organization believe you “have what it takes”? We have long established that your job performance alone is not sufficient to get you ahead in your career. You also need to have “leadership presence”. In this workshop, you will learn what constitutes leadership presence and will explore the extent to which you exude it. We will discuss the top 10 self-sabotaging behaviors that might hinder… Read More

Communication professionals are under the gun. They’re being asked to have an impact on business performance while adding measurable value and generating a respected ROI. It’s doable. This session will lay out a step-by-step approach that some of the world’s top brands have used to reinvent communication management to improve quality, service delivery, global sales, safety, turnover, productivity and profitability. All at a cost that’s less than the gains that are made…. Read More

The business case for pride at work is compelling. It delivers higher performance, builds brand reputation and customer loyalty. It increases innovation, quality, productivity and profit and reduces health and safety incidents and staff attrition. People who have pride in what they do are more successful and happier. They take more care, make better decisions and build better relationships. TAKE PRIDE launches the PRIDE model, a philosophy and methodology that will create… Read More

A great product or service is no longer sufficient to stand out and win customer loyalty in today’s crowded, noisy marketplace. If you want to stand out and thrive, you need to create an emotionally compelling brand story. Your first step is to understand what a brand story truly is, and is not. (Hint: Don’t be misled by the word “story.”) Bridgette will make the case for brand stories as a critical… Read More

It’s the dirty little secret of the business world: Between 80 and 95 percent of employees don’t know or understand the strategy. And it occurs regardless of how good the strategy is. Using industry case studies, this presentation will highlight: Why communicating strategy fails. How strategy can be converted into a co-designed story that can be told and retold, so everyone has clarity on what the organization is trying to achieve. Identifying… Read More

Why have professionals in HR, IT, and even security been outsourced to low-cost providers? They became commodities. Leaders and other financial decision-makers perceived that their work didn’t add value in a way that was valued. The same is happening to professional communicators all over the world. It’s time to take action and change this pattern. In this interactive session, we’ll examine the behaviors and motivations behind this trend, and learn specific, real-time… Read More

Even when a communicator doesn’t have time or budget to conduct formal measurement, a number of easy and free techniques can be used to ensure the roll-out of a campaign or other strategy avoids embarrassing, costly and time-consuming mis-steps in the roll-out. In this session, you will learn: How to do informal research with your stakeholders before you even develop your strategy to make sure you understand how they currently see the… Read More

Who will lead communications in our companies and organizations in 20 years? Recent research from AEJMC indicates a downturn in the number of college students studying corporate communication. This is a concern, as many top communicators are planning their retirement strategies. Practitioners need to be active in the development of the next generation of corporate communicators. Dr. Gillis will share strategies that practitioners can apply to nurture and recruit the next great… Read More

Because leadership IS communication, communication professionals have enormous opportunities to help create powerful leadership systems in their organizations—if they have the skills and knowledge to perform this critical role. Jim Shaffer will draw on more than 35 years of experience building leadership skills from the first line to the c-suite in nearly every industry. He’s taught many communication practitioners how to improve their leadership-building skills in his workshops and on-site client work…. Read More

Learn from the latest research on persuading c-suite decision makers. Build your messaging strategy to maximize its power, influence and success. Research combines with a focused study of persuasive messaging and experience. According to in-depth research of C-level business executives in America, 100% of large companies regularly donate to nonprofits through time, money, resources or volunteers. Join a research-based look at the world of Corporate Social Responsibility and the best way to… Read More