From design thinking to communication doing: A practical guide to the hottest strategic advantage today


In the last couple of years, designers have come out of corporate back rooms and into the C-suite, and “design thinking” is high on the agenda for all kinds of businesses, public sector services, and even in government policy making. But what is “design thinking,” how does it apply in business communication, and how do you actually do it? This session will explore the foundations of design as a methodology, and the… Read More

Reinventing communication for high impact and high value in a global world (Pre-conference)

Jim Shaffer

Communication professionals are under the gun. They’re being asked to have an impact on business performance while adding measurable value and generating a respected ROI. It’s doable. This session will lay out a step-by-step approach that some of the world’s top brands have used to reinvent communication management to improve quality, service delivery, global sales, safety, turnover, productivity and profitability. All at a cost that’s less than the gains that are made…. Read More

Social media master class (Pre-conference)


Is all that experimenting with Facebook, YouTube, Twitter, and LinkedIn achieving your goals? Or is it consuming your resources with a dubious ROI? Your team has mastered the basics, you have a website and blog. But how do you integrate social media with your traditional marketing and communication plan? Social media can either be a complete waste of time, or a key strategic plank: It all depends on your approach. This interactive… Read More

Take pride: Building organizational success through people (Pre-conference)

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The business case for pride at work is compelling. It delivers higher performance, builds brand reputation and customer loyalty. It increases innovation, quality, productivity and profit and reduces health and safety incidents and staff attrition. People who have pride in what they do are more successful and happier. They take more care, make better decisions and build better relationships. TAKE PRIDE launches the PRIDE model, a philosophy and methodology that will create… Read More