Guidance on interpreting perceptions, values and connections that stakeholders have toward an organization, incorporating social responsibility and employing strategies for preparing for, and dealing with, a crisis.
In successful partnerships, both brands win. But how do you know when a collaboration isn’t working? And when do you walk away? Panelists from around the globe—and both sides of the agency/client partnership—will join moderator and Mitchell President Sarah Clark to discuss managing expectations and navigating your brand through a crisis. You will walk away from this session with: Perspective from both sides of the equation, with panelists from agency and client… Read More
Reputation is a key to gaining competitive advantage and brands have an opportunity to skillfully architect and insulate their reputation through culture, a living brand, customer journeys and thought leadership – all of which flow through communication. In this session, we’ll guide attendees to think beyond traditional reputation management strategies in order to set their organizations apart. We’ll look at the relationship between culture, brand and reputation and how communication ties it… Read More
Will people trample you when you try to do the right thing? Can you hold onto your values without sacrificing your relationships? Being a nice person can sometimes be difficult in leadership, because sometimes you have make difficult, unpopular decisions. Will you lead a fulfilled life, with success and happiness? Build your network properly and make the right decisions now. You will be happier and more successful, and your career will flourish… Read More
Most would agree that some corporate giants have taken great strides toward sustainability in recent years. But experts in the field still cite too few companies doing so. We will present the latest trends & findings from our Sustainability Leaders Survey 2017 & share insights from the most influential global thought leaders exploring some of the biggest sustainability challenges. Over the past two decades we have seen the sustainability agenda evolve &… Read More
Cyberattacks. As communicators, we cringe at constant headlines about hackers bringing an organization down. They are top of mind for your CEO. But are they on your radar? Stolen funds, bad publicity, and embarrassing revelations brought on by cyberattacks are front page news. If this high-stakes situation happens to your company, you’ll likely be on point to educate employees, inform the media, and update customers. Are you ready? Now’s the time to… Read More
In the age of social media, even the slightest predicament can quickly snowball into a global PR issue. A sound social media crisis management plan can help you to be prepared and respond quickly and effectively to these situations. Join John Deveney as he details the steps your brand should take to lay the foundation for a strong social media crisis management strategy. Revisit recent social media flops and the lessons we… Read More
The 2016 Fort McMurray wildfire—a fire larger than Prince Edward Island—was deemed by the Insurance Bureau of Canada as the largest insured disaster in Canadian history, at an estimated cost of CDN$3.58 billion. Over 90,000 residents were evacuated and over 1,800 structures, from single-family homes to apartment buildings, were destroyed—affecting over 2,400 residences. Well before this assessment was made public in early July, a team of 68 dedicated communication practitioners served within… Read More