Guidance on interpreting perceptions, values and connections that stakeholders have toward an organization, incorporating social responsibility and employing strategies for preparing for, and dealing with, a crisis.
Thought leadership is key for connecting brands to customers, prospects and employees, but it’s often difficult to break through all the noise, and it’s more difficult still to start and change conversations in your industry. Learn how a leading financial services brand successfully repositioned itself, and started a new discussion about the Canadian workplace, while increasing earned impressions by more than 1,000 percent with a limited budget. You’ll learn: Six ways to… Read More
The future of crises and how to manage them is an engaging analysis of crises in the modern world, including online attacks, neutralizing activists, cyber security, and biological threat, such as Ebola, e-coli, salmonella and listeria. Best practices and examples will be illustrated through Chipotle and other big brand incidents. You’ll learn: How to update and upgrade their organization’s crisis preparedness and response plans. Build a proper response in the event of… Read More
U.K.-based public relations company Bell Pottinger (BP) closed its doors in September 2017, as clients deserted it in droves. This followed its expulsion from the U.K.’s Public Relations and Communications Association which, in a harshly-worded statement, said that “BP has brought the PR and communications industry into disrepute with its actions.” It seems inconceivable that South African media and members of the public would come to know and revile the name of… Read More
Think cybercrime is just about stealing money and personal data? That’s only the tip of the iceberg. There’s much more at stake, from industrial espionage to activist attacks to outright terrorism—and your company is probably a target. But cyber terrorism isn’t really a technology problem—it’s a people problem. And communication can play a pivotal role in helping protect our companies. In this compelling session, you’ll learn about the real challenges and how… Read More
This is a hands-on communication workshop in which we will explore factors that drive corporate reputation, and how to leverage those to manage and enhance reputation. Participants will explore the impact of category, assess the influence of the competitive environment, and understand content and channel factors. In small teams, we will use those elements to inform and create key reputation pillars and metrics to inform a strategic communication plan. During this session,… Read More
Cyber crime has been around for as long as we’ve been connected to the internet, but recently, criminals are excelling in their creativity and ingenuity, with consequences that are more damaging than ever before. Yet, the organizations that invest in cyber crime resilience and preparedness seem to always be one step behind as they try and guess what might come next. The price tags of these attacks are going through the roof… Read More
Teenagers can be a challenge. As social media turn 14, communicators face a plethora of challenges in using, managing, and responding on social media. What was thought in its infancy to be a wonderful way to join the conversation has evolved into a land of trolls and angry discourse. This session is designed to take a holistic approach to evaluating how, when, and where social media should fit into your brand, communication… Read More