Compel and persuade

Learn from the latest research on persuading c-suite decision makers. Build your messaging strategy to maximize its power, influence and success. Research combines with a focused study of persuasive messaging and experience.

According to in-depth research of C-level business executives in America, 100% of large companies regularly donate to nonprofits through time, money, resources or volunteers. Join a research-based look at the world of Corporate Social Responsibility and the best way to match corporate mission with a cause.

In this session, John will:

  • Review approaches for establishing productive Corporate Social Responsibility programs.
  • Discuss how to build messaging strategy to maximize its power, influence and success.
  • Showcase real-world application for the research and methods presented and discuss how to build your messaging strategy to maximize its power, influence and success.

TrackLeadership and Strategy
FormatCircles of Wisdom
Career LevelStrategic Adviser
Date and TimeMonday, 12 June, 3:30 p.m.–4:00 p.m. and Tuesday, 13 June, 10:30 a.m.–11:00 a.m.

 

deveneyPresenter / John Deveney, Fellow PRSA, IABC Fellow / U.S., is a top-rated presenter at conferences worldwide and recognized internationally for crisis management for hospitality and health care leaders. His firm’s work was chronicled through national efforts for LCMC Health, Peoples Health, PhRMA, March of Dimes and crises scenarios surrounding Hurricane Katrina and the BP oil spill. He is the only professional to ever merit the lifetime achievement recognition of PRNews’ Hall of Fame, PRSA College of Fellows and IABC Fellows.

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