Crisis management on digital platforms
In the age of social media, even the slightest predicament can quickly snowball into a global PR issue. A sound social media crisis management plan can help you to be prepared and respond quickly and effectively to these situations.
Join John Deveney as he details the steps your brand should take to lay the foundation for a strong social media crisis management strategy. Revisit recent social media flops and the lessons we learned from them. Review the different phases of a social media crisis and the necessary steps taken during each, including social listening, planning, training, tactical deployment, and troubleshooting.
In this session, you will learn:
- How to identify a social media crisis, based on three characteristics.
- How to craft the right message when the world is watching.
- Each platform requires a different approach. Learn how to respond to your critics whether it’s on Twitter or Facebook.
- What it means to adopt a “crisis attitude.”
Presenter / John Deveney, IABC Fellow, Fellow PRSA/ Louisiana, U.S., is a top-rated presenter at conferences worldwide and recognized internationally for crisis management for hospitality and health care leaders. His firm’s work was chronicled through national efforts for LCMC Health, Peoples Health, PhRMA, March of Dimes and crises scenarios surrounding Hurricane Katrina and the BP oil spill. He is the only professional to ever merit the lifetime achievement recognition of PRNews’ Hall of Fame, PRSA College of Fellows and IABC Fellows.