When worlds collide: Tap the power of your internal audience to tell your best stories to the outside world

Companies everywhere are realizing that their employees are their best ambassadors—or their worst PR nightmares. And smart communicators are using their employees to tell their organization’s best stories to the community, customers, potential hires, and even the media.

This session will show you how to:

  • Be a “talent scout” in your own organization, and find the people who can best represent the company.
  • Identify the right tools and channels to build bridges between internal and external audiences—including social media, video and podcasts.
  • Get executives to buy in to the idea of letting the employees “closest to the work” tell their stories.

Track: Communication Skills

Related content from Steve Crescenzo: “Creative Communication: Save your soul!

BestOfShowblack_croppedThis session is part of the Best of Show webinar series
Date: 11 October 2016, 11 a.m.-12 p.m. PDT / 2-3 p.m. EDT
Purchase sessions individually at US$125 members/US$175 non-members or get all five at a 25% discount

If you attended the 2016 World Conference, you get a 50 percent discount on individual “Best of Show” sessions. Promo codes were sent to World Conference attendees. Contact conference@iabc.com if you have questions.

Register today!

Steve 3Presenter/ Steve Crescenzo/ U.S.

Through his work as a consultant, writer, speaker and seminar leader, Steve Crescenzo has helped thousands of communicators improve their communication vehicles. Recognized as one of the nation’s leading experts in corporate communications, Crescenzo is the leader of three popular workshops: Strategic Creative Communications, The Master Class of Employee Communication, and Writing Across All Media.

Steve has worked with numerous communicators around the world, including those at BP, Nokia, Boeing, Target, Mayo Clinic, The European Investment Bank, General Motors, The European Training Foundation, Wells Fargo, Chevron Corporation, Conoco-Phillips, Lockheed Martin, and many more.