Driving your social strategy (Pre-conference)
21st Century tools won’t work if your organization is stuck in a 20th Century culture. It takes more than tools to connect with people in today’s world. Social technology puts people at the center, empowering them to write their own story and connect in ways that used to be unimaginable. Organizations and brands that embrace today’s culture make connections and get results.
This is not a typical social media workshop. We will not teach you what a hashtag is or the difference between liking and following. We won’t even tell you how to tweet. We will pose serious questions about how to develop a comprehensive strategy that unleashes the energy of your people–members, experts and readers. Learn how leading companies and associations are using social media to achieve their business goals.
This session will use real-world examples to show how your organization can:
- Put people and their story at the center, rather than your brand or bureaucracy
- Create strategies around how your members actually behave, not how they say they would
- Align your social tools and tactics with your mission and business goals
Presenter / Anthony Shop / Washington D.C., is the Co-Founder and Chief Strategy Officer of Social Driver, an award-winning digital agency that helps companies connect with people today through websites, social media, and video. Under Anthony’s leadership, Social Driver was named the 7th fastest growing U.S. agency by The Agency 100 and one of “DC’s Coolest Companies” and “Fifty on Fire” by DCInno. In 2015, The Washington Business Journal named Anthony to its “40 Under 40” list of business leaders. Anthony is the first new media professional to have been elected to the prestigious National Press Club’s Board of Governors. He earned his MBA from The George Washington University School of Business, where he serves as a lecturer.
This is an extra-fee event. Learn more and register here.