Broadcasting to employees is dangerously archaic in today’s digital age
We have only scratched the surface of what we can achieve when individuals inside organizations communicate with each other effectively. That’s the conclusion of communication expert Katie Macaulay’s year-long research project into the future of employee communications.
Broadcasting to employees is dangerously archaic in today’s digital age. People everywhere have found their voice. We no longer passively receive the message: We share and shape it together. Today, smart organizations are realizing wisdom and knowledge do not sit at the pointy end of the pyramid. Both trends have profound consequences for internal communicators.
Content and opinion are no longer things we own, control and disseminate—but things we must build with our audiences. This requires new skills and—crucially—a new mindset. Katie’s presentation gives practical guidance for communicators wanting to make a shift inside their organizations away from broadcasting messages towards genuine, productive dialogue.