How to improve internal communications using Outlook

You send employees a lot of email, but do they read it? In this session, Michael DesRochers will share how data from PoliteMail’s 2017 Email Benchmark Survey can help you answer these questions and show you how you can transform internal communications with robust Outlook email analytics and metrics.

You’ll learn:

  • How to create standardized, branded, responsive HTML pages.
  • How to accurately measure results and know if people are actually reading your email.
  • Gain insights from modern BI visualizations executives can understand.

TrackSolution provider
Format: Exhibit Hall mini-theater presentation
Date and time: Monday, 12 June, 12:15–12:45 p.m.
Location: Cardozo Room, Terrace Level

Presenter / Michael DesRochers launched PoliteMail in 2006 with a small team of lead developers from MicroArts Corproration, a 75-person creative communications agency he led for over 15 years. Prior, he was a software product developer at Epsilon. Michael holds a Bachelor of Science in Computer Science from the University of New Hampshire.