How to use research to fine-tune your strategies
Even when a communicator doesn’t have time or budget to conduct formal measurement, a number of easy and free techniques can be used to ensure the roll-out of a campaign or other strategy avoids embarrassing, costly and time-consuming mis-steps in the roll-out.
In this session, you will learn:
- How to do informal research with your stakeholders before you even develop your strategy to make sure you understand how they currently see the situation.
- How to pretest your strategic messages so you identify any potential misunderstandings and unexpected reactions to your messages.
- How to set up passive measures to track results.
Presenter / Angela Sinickas, ABC, IABC Fellow / U.S., helps communicators use research and measurement to make their programs more successful and to enhance their credibility with senior leaders. As CEO of Sinickas Communications, Inc., she has worked with clients in 32 countries on research projects and in-house training, including 25 percent of the Fortune 100 top global companies, and received 21 Gold Quills along the way, primarily because of having measurable results.