Improve internal email results
What could you learn from the analysis of 200 million internal emails? If you want to send better, more engaging messages—whether it’s executive communication, benefits information or company news—then email strategies based on objective data will help.
In this session, you’ll learn:
- How much content people will read—and how to optimize yours.
- How to use distribution and timing to boost engagement.
- What makes an email more likely to be opened and read.
- How to apply these insights to improve your overall internal communication strategy.
Presenter / Michael DesRochers is founder and managing director of PoliteMail Software, a provider of email measurement and analytics software for Microsoft Outlook and Exchange. He spent 15 years as CEO of a 75-person team of communication professionals prior to founding PoliteMail.