This is what effective change communication looks like

This session introduces proven best practices for designing change communication strategies that work. Grounded in the latest research in change management and drawing on Ingenium’s proprietary Results MapTM methodology for strategic communication and change planning, this workshop will illustrate how communications can become the “drumbeat” of change.

Participants will learn practical skills and techniques for shaping communication approaches and messages in support of change management. The session will include a case study of a major transformation at the University of Ottawa which has recently been recognized with the International Association of Business Communicators (IABC)’s Silver Leaf, Gold Quill and global Best of the Best award for delivering outstanding business results.

This session will show you how to:

  • Introduce a change communication planning tool, and explore how to apply it to a variety of applications.
  • Identify the classic pitfalls of change communication, and learn how to avoid them.
  • Learn from the “We Power Ideas” case study on effective change communication.

TrackLeadership and strategy
FormatTraditional
Career LevelStrategic adviser
Date and Time: Monday at 10:30–11:30 a.m.


kealeyPresenter / Caroline Kealey / Ontario, Canada,
is an internationally recognized communications strategist and change facilitator with over 20 years of experience. She is the Principal and Founder of Ingenium Communications and the developer of the Results Map™ best practice methodology for strategic communications. Designated as an IABC All Star speaker, Caroline is the winner of several IABC awards including both the National and International Awards of Excellence in Change Communications along with the Best of the Best Award.