Leading with the brand in mind

Your brand is a compass for setting strategy, aligning action, and giving voice to what you stand for. A brand provides your organization with heart, spirit, and soul. How can you as a communication leader act in ways that align, reinforce, and amplify your brand?

Your personal brand defines who you are as a leader and why others should follow or collaborate with you. It gives you the foundation to lead others.

In this interactive session, we’ll explore these dual dimensions of brand–your organization’s brand and your personal brand. Come ready to share your experience, insights, and challenges.

In this session, you will learn:

  • How to lead with the brand in mind.
  • How to leverage resources in your organization.
  • How to consciously manage your own brand as a leader.

TrackMarketing and Brand
Career LevelStrategic adviser
Date and Time: Tuesday, 13 June, 3:30–4:30 p.m.

Presenter / Angelo Ioffreda / Virginia, is the chief engagement officer of io spark communications, a strategic communications and management consulting firm that helps organizations engage employees and ignite performance through effective communication and management strategies. He works with senior leaders to drive business performance and innovation, and lead, manage, and navigate organizational change. He brings insights from having worked across sectors, industries, and organizations.