Let’s talk about CEO activism
Stakeholders today expect companies to be willing to take a stand on societal issues. At the same time, the global economy is increasingly impacted by intangible factors that shape and define corporate reputations, making it imperative to understand these emerging trends and how communicators can adapt. According to reputation expert Nicky McHugh, CEO activism is one of the top macro-trends that communicators need to be aware of in 2018.
In the presentation below, McHugh explains what every CEO should know as a leader and activist to drive their company forward.
Learn more from Nicky McHugh in her session “Use data to manage and measure return on reputation” at the IABC World Conference, happening 3–6 June 2018. Register today.
About the presenter
Nicky McHugh is vice president and consulting director with Reputation Institute. She provides data-driven executive counsel at the point where leadership and communication converge. Her interpretation of data informs the development of positioning platforms and the creation of messaging narratives that align to reputation pillars. Previously, McHugh spent 20 years in leadership roles directing strategic communication for best-in-class global organizations with top-tier PR agencies.