Email isn’t going away, so let’s get smarter about it. PoliteMail founder Michael DesRochers and Enterprise Account Sales Manager, Melissa Katski-Berry walk you though the foundations of building a better email strategy. With insightful metrics, list management tools and data from our recent Benchmark Results, find out why measurement matters.
- Tools and metrics to gauge your email effectiveness.
- How list targeting and segmentation improves results.
- More effective ways to measure email results at your own organization.
- How to apply these findings to improve your overall internal communication strategy.
Presenter / Michael DesRochers is founder and managing director of PoliteMail Software, a provider of email measurement and analytics software for Microsoft Outlook and Exchange. DesRochers spent 15 years as CEO of a 75-person team of communications professionals prior to founding PoliteMail.