Network and influencer-based communication: The ultimate strategy
At the crossroads of communication, data science and organizational dynamics, the possibility of efficient, effective and game-changing communication strategies emerges.
The ability to identify the people who drive word-of-mouth, to visualize the relationships between influencers and key parts of the organization or community, and to activate only those who need to be activated has reached the point where major corporates are beginning to use tools and methods that enable these approaches. Organizational network analysis, social mapping and influencer analysis are also technologies that are easy to understand with a little explanation and context setting, and comparison with traditional broadcast or hierarchy-based communication will be clear and revealing, illustrated by case experiences from large businesses around the world.
In this session, you’ll learn:
- Communicators have the choice between networked, hierarchical and broadcast communication approaches, and will gain insights on which to use.
- The cost of organizational network analysis/social mapping.
- The magic and relevance of the 3-90 rule.
Moderator / Mike Klein /Netherlands is the IABC EMENA region vice chair and owner of a Netherlands-based blog and consultancy focused on internal communication strategy. He is a leading advocate for the use of networked approaches to business and personal communication. Author of the “Changing The Terms” blog and a former U.S. political consultant, Klein advocates and practices an integrated approach to networking which connects his peers with career opportunities, speaking engagements, and introductions to new resources. An MBA graduate of London Business School, Klein holds dual U.S./U.K. citizenship.
Panelist / Jeppe Vilstrup Hansgaard / Denmark is the CEO of Denmark-based Innovisor, the global market leader in Organizational Network Analysis and Social Mapping. Hansgaard has more than 20 years’ practical experience from change and transformation programs in Asia, Europe, and the U.S. He has earned his MBA from Henley Business School in the U.K., and has supplemented this with a certificate in decision making and risk management from Stanford School of Professional Development in the U.S.
Panelist / Michael Nord / Netherlands is an IABC executive board member since 2016 and principal for an influencer analysis and social mapping project for Fifth Business, one of the world’s largest multinational communications companies. He advises and coaches leaders in large organizations on how to manage their stakeholders using appropriate tools and methods. Nord was born in Denmark, lives in the Netherlands and speaks five languages. He has worked all over the world, for small and large organizations.