Partnership gone wrong: If, when and how to walk away

In successful partnerships, both brands win. But how do you know when a collaboration isn’t working? And when do you walk away? Panelists from around the globe—and both sides of the agency/client partnership—will join moderator and Mitchell President Sarah Clark to discuss managing expectations and navigating your brand through a crisis.

You will walk away from this session with:

  • Perspective from both sides of the equation, with panelists from agency and client backgrounds.
  • Recommendations for approaching your next collaboration opportunity with the right balance of caution.

Format: Panel
Career LevelBusiness leader
Date and Time: Monday at 3:30–4:30 p.m.

Sarah Clark 2017 Square CropModerator / Sarah Clark / Arkansas, U.S.,
is the president of Mitchell, an award-winning public relations firm headquartered in Fayetteville, Arkansas, U.S., with offices in Chicago and New York City. Clark is one of the top strategic communications professionals in the country, with more than 25 years of experience in corporate communications and an exceptional track record in protecting corporate reputations and redefining perceptions in key areas of business.