Insights and Highlights

Opening IABC World Conference keynote Soledad O’Brien to speak on the state of the media

When IABC signed with other organizations to support the freedom of the press, we showed our deep commitment for this global value. With award-winning journalist Soledad O’Brien as our opening keynote speaker, we’ll carry that commitment forward at the 2019 IABC World Conference.

Fitting with this year’s theme, “Think Forward,” we’ll look at major changes affecting the communication landscape, including the freedom of the press and its relation to the global business community. We’ll consider how changes to technology and the media are affecting our ability to stay true to the ideals of ethics, truth and transparency.

Soledad O’Brien will draw from her experiences to discuss the challenges and transformations to the global media. Even as the media is under assault (e.g., disappearance of journalists, government distrust), the world is relying on it more than ever for the voices, facts and revelations it brings forward.

Don’t wait to register for the conference. Rates go up after 31 December. Make your career a priority and join us for the can’t-miss conference of the year for business communicators. Register now and take four days to learn, grow and discover at the 2019 IABC World Conference, happening 9–12 June in Vancouver.

Learn more about Soledad O’Brien.

This session is sponsored by: 




The super-saver rate ends 31 December. Register today!

Register by 31 December and save on the #IABC19 World Conference

Registration for the 2019 IABC World Conference in Vancouver, British Columbia, is now open! Register by 31 December to take advantage of the super-saver rate and you’ll save hundreds of dollars. And if you’re not a member of IABC, join now for an incredible deal.

The theme of this year’s conference is “Think Forward.” From 9 to 12 June 2019, more than 1,000 of your peers will gather to discuss what’s new and what’s next in communication. Our world is constantly changing, and as communicators, it’s our job to keep up—and stay ahead of the competition. This four-day event will be packed with keynote addresses, breakout sessions and conversations with communicators from around the world to light a spark and drive your career forward into the future.

The 2019 IABC World Conference takes places at the Fairmont Hotel Vancouver and Hyatt Regency Vancouver in the heart of a world-class city filled with plenty to do and see before and after the conference. Special IABC World Conference rates are available at both hotels while supplies last. Book your room early, as the conference hotels tend to fill up quickly. With all the opportunities for networking and fun, you’ll want to be in one of the two conference hotels.

Make your career a priority

Don’t wait. Make your career a priority and join us for the can’t-miss conference of the year for business communicators. You’ll leave inspired and equipped with insights and connections you need to deliver business results. Take four days to learn, grow and discover at the 2019 IABC World Conference!

Register now for the lowest rates

Your total spend could be less if you join IABC first

Did you know it often costs less to join IABC and register for the conference as a member than it does to register for the conference as a non-member?

For example, the cost to join the British Columbia (BC) chapter of IABC for a full year is CDN$314, which is US$240 at the current exchange rate*. If you register for the World Conference as an IABC member before 31 December, you’ll pay US$1,290, and if you register as a non-member, you’ll pay US$1,650. That’s a difference of US$360. In this case, you’d save US$120 just by joining as a member before you register.

Plus, with your IABC membership, you’ll get free membersonlywebinars every month, the ability tap into a global network of your peers and get answers to pressing questions through The Hub, fresh Communication World articles delivered to your inbox each week, along with great discounts on professional certification, Gold Quill Awards entries, IABC Academy courses and much more. Learn more about the benefits of IABC membership.

It’s a no brainer. Join IABC before you register for the IABC World Conference. Save yourself some cash and get all the benefits of membership to deliver results and enhance your communication career.

Register today!

How can you make a conference reach around the world?

2018 IABC World Conference in Montréal

Actionable strategic insights from #IABC18—for participants—and event and conference organizers…

This year IABC’s World Conference got its mojo back. In-person participation was at a five-year high and a new record was set for virtual participation. Well done Team IABC.

Now what might we learn from this that can be used to help you make your next event or conference reach around the world? This brief article breaks down the numbers, and shares strategic actionable insights – and good practice ideas from a range of global voices.

It’ll help your hard work reach further, create more connection and help set you up for deeper post-event insights and results. And it’ll also help you invite more diverse voices to participate – both in and beyond the room.

“Develop diversity and inclusion as a core strength. We know that diverse companies are more profitable and deliver stronger business results…”  – Ginger D Homan, IABC Chair

Read More

IABC World Conference is coming to Vancouver in 2019!

Breathtakingly beautiful, with a mild climate, and heralded as one of most uniquely diverse cities in Canada, Vancouver is the chosen location for the IABC World Conference! Join us for IABC’s premier annual conference designed for the communication professional.

Save the dates

The World Conference will take place Sunday, 9 June, through Wednesday, 12 June, at two hotels: Hyatt Vancouver and Fairmont Vancouver.

If you attended the 2018 conference in Montréal, then you know that you’re in store for an incredible experience. You’ll get the latest trends, solutions and answers to critical questions facing the communication profession. Along the way, you’ll make valuable connections that will support you and your career for years to come.

Pre-registration discount

Throughout August, IABC members will be able to take advantage of a big discount for the 2019 World Conference by pre-registering. If you’re not an IABC member, it’s one more great reason to join!


Join us in Vancouver!


Apply to join the World Conference Program Advisory Committee

Help shape the 2019 IABC World Conference! You can help advance the communication profession, meet thought leaders and new colleagues, and learn about new trends in the field by volunteering for the IABC Program Advisory Committee (PAC).

This opportunity is a great fit for people with tighter schedules who cannot make a huge time commitment but want to make big impact. We are searching for a diversity of disciplines within the communication industry and geographic representation.

One of the biggest tasks of the PAC is evaluating speakers for break-out sessions, recommending keynotes and amplifying the marketing promotions via social media.

Interested? Fill out this form and we’ll be in touch.

Apply to serve on the 2019 World Conference Program Advisory Committee

2018 World Conference recap, day three: Making leaders great communicators

Photo credit: Sabrina Belzil

by Charmane Russell

On day three of the 2018 IABC World Conference, the theme of the communication crossroads continued to dominate presentations and conversations, particularly as this applies at a leadership level.

General session: CEO panel

The opening general session, a panel moderated by Hugues Mousseau, vice president and partner with Syrus Reputation, introduced three CEOs: Luc Sabbatini, of PBSC Urban Solutions; Eugène Lapierre, of the Rogers Cup; and Ralph Hosker, of Belron Canada. Central to the discussion was whether and how communication can make a demonstrable contribution to business success and whether business communicators are positioned to be the next chief strategy officers.

On whether there has been an evolution in the role of communicators in business, the panelists agreed that there has been a rapid transformation, rather than a slow evolution. Lapierre cited an example: The discourse related to narrative did not exist 10 years ago—today it is central to the C-suite.

What can communicators do more of to become more relevent? “We want advice,” said Lapierre, “so we are a couple of steps ahead of the game.” Said Sabbatini, “Communication is a long-term investment. We need to be innovative—find new ways of doing things.”

“Employee engagement is a company’s best defense [in reputation management],” said Hosker. “Be connected to the organization you are working with,” he added. “Give me feedback on what people are thinking and feeling, honestly and clearly, and in a constructive way, with ideas of how to take things forward.”

As part of the discussion, Moisseau released initial results of the Syrus’ 2018 CEO Reputation survey, which included:

  • 84% of CEOs surveyed said they couldn’t do without their business communicators.
  • 92% felt that communications is ROI-positive, rather than a cost center.
  • The main obstacles to good communication were: (1) budget/financial resources; (2) team expertise and experience, (3) organizational culture, (4) business acumen and (5) understanding company objectives.
  • Most valuable areas of contribution: (1) generating goodwill (reputation); (2) protecting reputation; and (3) employee engagement.
  • 77% of CEOs felt that communication has become more important over the past five years.

And, will communicators shape strategy in the future? According to Sabbatini, it’s team work, and part of the ethos and culture of the company, so not down to one role. Yes, said Hosker, you could. But, you need to be good at strategy, because communication and strategy are not one and the same thing.

Making leaders great communicators

Colin Hatfield’s afternoon breakout session was a really useful follow-up to the CEO session: He pointed out that while communication lies at the heart of leadership, leaders are often ill-prepared for specific communication challenges. What’s more, they are often under-served by the communication professionals who support them.

He asked the question: “Do businesses tolerate financially illiterate leaders?” By extension then, why would we accept mediocrity in leadership communication? He notes that we have the opportunity to amplify leadership through communication, and presented a three-part manifesto for leadership communication.

Practical communication

A presentation by Lisa Hartenberger, director of global communications at Tenneco, and Kate Bushnell, president of the Grossman Group, in a presentation on a best-in-class plant communication, demonstrated in very practical terms the role of communication in improving engagement and, as a consequence, improving production and safety.

An interesting part of their approach was to ensure focus, adopting a process of triage, so that the most effort went into addressing the plants that had the poorest engagement scores. There were two other determinants of the selection process—critical mass and a readiness for change.

They spoke about the need to “speak the language of leaders,” the need to adopt a servant-leadership approach, and the need to get early wins to ensure that the plant leaders themselves bought into the process—all themes that recurred throughout the day.


As a post-script, the organizers of this year’s conference added some innovative engagement processes under the banner of Unconference. These included game changer sessions, an Open Space session to explore those topics that had not been covered elsewhere, group mentoring for newcomers to the profession, as well as off-site experiences. And, of course, the evening closed with the annual Excellence Gala honoring the winners of the 2018 Gold Quill Awards for communication excellence.

About the author

Charmane Russell founded R&A Strategic Communications in 1999. The agency offers strategic counsel and implementation support on reputation management, communication and reporting strategies and human rights. R&A is niched in the natural resources sector with more than 35 clients in South Africa and abroad. Russell is the spokesperson for the South Africa Chamber of Mines. Previously, she headed up corporate communication for Anglo American, before she moved to AngloGold Limited when that company listed as a separate entity.

World Conference recap Monday: Inspire, connect, engage, collaborate

Keynote Anab Jain, photo credit: Sabrina Belzil

by Paula Bernardino

I started my day at the World Conference by attending the mindfulness meditation session by local coach Lucie-Anne Fabien. What a great way to kick off the week.

I was told to be prepared for an interesting keynote address, led by futurist Anab Jain. I was quite curious about what I was about to hear. As communicators, we always need to keep an eye on what’s next, right? I was blown away by some of the videos Anab showed and left with some key takeaways:

  • The world will always be in a state of change and we need to accept it and adapt to it. We must accept the idea that we don’t know and will never know everything.
  • The tools we are creating to master the world are remastering us.
  • We imbue technology with ideals of the people who have created it, rather than those who use it.

I was then off to Jon Hammond’s session “Motivation as a skill,” eager to find out whether motivating and inspiring is something we are born with or if it’s a learned skill. Jon’s excellent presentation skills got everyone in attendance entertained and listening to every word he said. We can all motivate and inspire if we follow the principles Jon discussed, which come down to knowing your audience.

The afternoon speed presentations on employee engagement were fun. I really enjoyed the 10-minute format followed by questions. Kudos to Shruthi Bopaiah, who delivered a very interesting presentation about Infosys in times of disruption while experiencing technological issues in the room. Shruthi was followed Louisa Graham who showcased a case study on creating resilient employees during times of change. I then went up and presented how to engage employees through corporate responsibility. And last but not least was Subhamoy Das, who got us thinking about artificial intelligence (AI) and the impact on communication.

I ended Monday in Carol Kinsey Goman’s session on the power behind collaborative leadership. She emphasized the importance of empathetic listening and to demonstrate her point, made us do an exercise where we had to spell what we like to do to our neighbor instead of saying it. It’s a quite a challenge for the person listening but what it made us realize is that it got us to focus on what the person was saying instead of getting ready to reply. Try it!

And day one for me couldn’t end without some socializing. I attended the French Connection Happy Hour event organized by the local chapter at a hotel nearby and then joined fellow communicators from across Canada and the U.S. for Indian cuisine at Devi downtown as part of the traditional Dine-Around activity.

About the author

Paula Bernardino has more than 15 years of experience, is bilingual, and has been specializing in corporate responsibility since 2014. Paula completed a certificate in business sustainability management from Cambridge University in May 2017. She has solid expertise in strategic corporate communication and public relations acquired while working for large corporations and not-for-profit organizations. Bernardino has also received her master’s degree in communication management from the DeGroote School of Business at McMaster University.


2018 World Conference recap day one: Changing how we think about our profession

Opening general session, photo credit: Sabrina Belzil

by Elizabeth Krecker

The first two sessions I attended on the opening day of the 2018 IABC World Conference snapped us out of our comfort zone and began the change in our approach to our profession as communicators that is the focus of the 2018 conference.

When IABC Chair Sharon Hunter introduced Seth Godin, the opening keynote speaker, she pointed out that the theme of our conference “communication at the crossroads,” reflects our current state as communicators: We’ve never been more challenged navigating change and yet we now have a real opportunity to make a transformative impact. The two presentations I attended built the beginnings of this transformation in my work.

Strategic Adviser Forum: Corporate snakes and ladders

Led by the entertaining British team of Stephen Welch and Casilda Malagon, the Strategic Adviser Forum was designed to enhance our ability to sit at the executive table. But this session did much more than that by launching all of us into entirely new directions.

We met our teammates at round tables covered with a colorful board game, beautifully designed cards, and a pocket of black beans. Welch and Malagon tag-teamed their presentation, leading us through a guided tour of the game interspersed with robust discussion.

But first, they opened by explaining that their goal for us was that we learn from our mistakes in this room and not at the office. As we make the leap from becoming skilled technical experts in our profession to becoming a strategic adviser to our executive team, an entirely new skill-set applies. This session was designed to combine core technical skills with consulting skills through team problem-solving of real life dilemmas.

And Welch and Malagon truly made our experience a real-life dilemma. My team did all the right things. And yet in the end we ranked barely above last place because we kept falling into the same trap. We were bold in our discussions initially, but after 10 minutes, we landed on the “educated communication professional” answer to the problem we faced. And that was always the answer that gave us the least possible points.

It’s not much consolation that none of the teams chose the highest scoring answer on the last question. The highest scoring answer was the boldest answer: The answer that propelled us all from our cozy chairs onto the exciting playing field shared by other executives.

This session demonstrated the value of being bold in our role as communicators by not sitting back and responding with tried-and-true tactics, but instead being willing to risk stepping out of our traditional role.

Opening general session: Communication in the age of distraction

Seth Godin, photo credit: Sabrina Belzil

Seth Godin bounded onto the stage to an audience of 1,000+ people, his gigantic smile beaming and his long arms waving. He opened with a story about his trip to Bucharest to talk about a new golf course being built in Transylvania. To illustrate his point that golf is the worst spectator sport in the world because of its quiet applause, he asked us to give him our best golf clap, then led us to gradually increase the sound of our applause until it was roaring.

“Just like that applause, your job is to find small threads of interest and weave them together in a way that makes them louder and more important,” said Godin. As though to hammer in my lessons learned in the morning’s session, he followed with this: “You may have signed up to be communicators, but the world has changed, and now you’re leaders.”

Godin illustrated through imagery that leadership is not the same as management; leadership is voluntary and involves no authority whatsoever. It means doing a thing that we’re not sure will work and getting other people to do it with us.

He talked about our modern culture: It’s all about “more.” But, “more” means we need “everyone” and “everyone” means average. Average is the very definition of appealing to everyone. And now, the marketing problem compounds.

Henry Ford introduced us to the idea of scale when he invented the assembly line to build cars in the early 1900s. This concept has spread all over the world and caused us to start yelling at people through our advertising to accomplish our mission. No thanks to us, the communicators, the average person on the internet has the attention span of a goldfish.

“We need to figure out how to talk to people in a way they’re going to listen,” said Godin. “This model of finding poor schmoes and yelling at them isn’t working anymore.”

In 1969, after Apollo 11 touched down and Neil Armstrong became the first human to leave his footprint on the moon, Buzz Aldrin became the second. Godin wrapped this session with his story of meeting Aldrin. While Godin and Aldrin were talking, the moon rose, Aldrin pointed to it and said simply, “I’ve been there.”

Godin closed by repeating his goal for us to understand that we as communicators are more than communicators: We are leaders and we are in a position to make change. Images of Aldrin walking on the moon next to Godin’s thoughts about leadership will be close to my heart as I walk through this conference.

About the author

Elizabeth Krecker serves as principal of Krecker & Company, a marketing agency based in Phoenix, Arizona. She provides marketing, branding, public relations, web development, and project management services for: Dignity Health, Make A Wish Foundation, and MCMC, an integrated marketing communication firm. Prior to starting Krecker & Company, she served as director of marketing and public relations for Health Choice, a health insurance firm specializing in Medicaid and Medicare with health plans in Arizona, Utah, and Florida. Krecker began her career as an advertising art director and created award-winning campaigns for the Arizona Lottery and Arizona Biltmore.


Cooking up fresh ideas using #OpenSpace at #IABC18

Not sure what to make of the invite to the Open Space session coming up at World Conference? It can be hard to imagine what it might be like if you haven’t been to one before. If you haven’t ‘tasted the format so to speak.

Well, to that end, here’s ‘one we prepared earlier’. It is a term you might be familiar with if you’ve ever watched a cooking show, but it’ll hopefully work here too. We’ll look at both the recipe for a good Open Space event, and what can come out of one. 

The recipe (in its simplest form)

You’ll need:

  • People
  • An open space
  • Some paper and some markers
  • A few basic ground rules

For a closer look at this in action – and more about the ground rules (which may be very different than you expect) see this brief thread):

Cooking up fresh ideas using Open Space

Let’s take a practical look at what can come out of an Open Space session—by looking at one we prepared earlier.

Specifically one of the many conversations that took place during the Open Space at #Eurocomm18, organised by the IABC EMENA Region—and expertly convened by Ian Andersen and Mike Klein.   

From the panoply of topics to choose from, a subset of the attendees opted for a focused conversation exploring:

How to make conferences more ‘Talk With than Talk At

What follows are from the shared notes from participants Mette, Lee, Jo, Mirjam, Maria, Jesper, Alistair + (hosts Martin, and me, Michael) – big thanks to all who contributed: 

What did we learn through the discussion?

  • What makes a great (and participative) conference.
  • Barriers and how to overcome them.
[These insights are summarised and listed further down].

We also set out an action plan will help us make more conferences Talk-With rather than Talk-At. And we discussed who else might get involved over time, beyond the Open Space discussion: those who participate in – or plan conferences.

We also agreed some next steps and a call to action

  • This is a Creative-Commons based project based on sharing insights to achieve change—including through this article. This means others can reuse/remix the output.
  • If you find it useful, share it. If you have a different topic that you’re passionate about—turn up at the Open Space at World Conference and explore it with others! Or build on this one…be sure to let us know.

How did the group arrive at the above?

We used a format called Focused Conversation (or ORID amongst friends) to help the conversation flow – asking Objective, then Reflective, then Interpretive and finally Decisional questions. Et enabled us to cover a lot of territory in a very short time.

To warm up we shared experiences of conferences we’d been to, including critical elements that had help drive participation.

2018 #Eurocomm18 Open Space Discussion - Making conference more Talk With than Talk At

Table: Some of the examples from the #Eurocomm18 Open Space Discussion – Making conference more Talk With than Talk At.

We then dug deeper—discussion both opportunities and barriers to participation in more detail.

Conference experiences – what’s good for participation / what is difficult?


  • Active listening
  • The use of multiple dynamics / approaches
  • Marketplaces for ideas / concepts allowing movement – and immersion
  • Technology (Slido and Mentimeter can work well)


  • Panels sometimes = sequential monologues.
  • Too heavily stacked programmes.
  • Conferences driven by status rather than exchange.
  • Technology (death by PowerPoint and assorted tech SNAFUs).

Having mapped that out we started discussing what might be done…

Practical ideas for people who want to make conferences more Talk With than Talk At

We shared lots of ideas, here are the ones most relevant to those attending #IABC18—ideas you can run with for your own conference or event.

For now though you can show your support of Talk With approaches by RTing/liking—because we want to make this post interactive too.

1) Provocation can work well—looking at a topic in new way fires up the crowd for the break, sparking new conversations

A good keynote does that. Look out for these.

Ask an open ended question in advance

Survey the audience in advance

Give participants home work / advance work

Foster cross-pollination / benign collision

Participate in the Open Space session – and don’t forget to sign up for Dine Around!

And whilst it is not officially on the World Conference programme, you could pick up on this idea from Jesper Andersen. All you need are the group of new friends you’ll meet in Montréal:

Host a #FAIL celebration

“At MeasureCamp in Copenhagen in 2017, we had a session called “Analytics Therapy”. In it, we sat in a circle and everyone had a beer (if they wanted one). We then went around the room and every person had to say something analytics-related they struggled with (maybe a client or a technical issue. If others shared that pain, they had to raise their beer and toast the speaker.

It was a lot of fun because it was very visible to everyone that the problems each of us thought we were alone with were actually very common problems – and that led to talk about how to fix them. Plus, we got to drink a lot of beer at the end of a long conference day :-)” – @startsnakken

Now you’ve seen what can happen when a group of people get together in an impromtu way. And had some fun too! Others from the group will undoubtedly share more of the ideas in the future through more articles and blogs, but for now: do you have a topic you’d like to explore? Come along to the Open Space session at #IABC18!

It is hosted by Michael Nord and Mike Klein. You’ll be in good hands.

I wish I could be there. Be sure to let me know how you get on. I’m @michaelambjorn and I am grateful to Mette, Lee, Jo, Mirjam, Maria, Jesper, Alistair and Martin without whom this article could not have been written.

About the author / Michael Ambjorn (@michaelambjorn) is a committed espresso drinker, #OpenSpace aficionado and an SCMP. He provides 1:1 advice to Chairs, Chief Execs and senior leaders on strategy, change and turnarounds. He is particularly interested in how strategic alignment can focus people – enabling renewal and growth. With his colleagues at AlignYour.Org, he facilitates strategy for organisations that want to enable all their people to put a shoulder to the wheel. Through courses and 1:1 coaching and mentoring they also work to develop the next generation of leaders.






Meet our three CEO panelists

For the morning general session on Tuesday, 5 June, at the IABC World Conference, we’ll hold a discussion with several top CEOs on their vision and ideas for how communication can make a demonstrable contribution to business success.

Moderated by Hugues Mousseau, vice president and partner with Syrus Reputation, the panel will also unveil the results of Syrus Reputation’s 2018 Global CEO survey, providing a unique look into the contribution of business communicators to the achievement of corporate successes.

The session will explore the question of whether business communicators are positioned to be the next chief strategy officers. It will also look at the idea that most successful CEOs are not only prolific at mastering corporate finance, operations, strategy, sales or human resources, they also display superior leadership abilities. Additionally, CEOs must also aspire to become expert communicators, while promoting and protecting their company’s reputation. In that capacity, they are surrounded by trusted business communicators acting as trusted advisers, whose role expands beyond the articulation of the CEO’s vision and objectives, and increasingly toward shaping corporate strategy.

Not all CEOs value the strategic contribution of business communication to the achievement of business objectives in the same magnitude. Come meet three successful CEOs prepared to share their thoughts and experience in working with business communicators. Are we contributing to the success of the business as much as we believe? Can we do more? What can we do to see our strategic contribution be better valued? We’ll tackle all of these issues and more.

If you are familiar with a CEO with a major organization, please help us by forwarding the Global CEO survey to them. It will only take five minutes of their time to fill out the survey and it will make a big different to our collective knowledge about how communication can support CEOs, as they work to elevate their organizations.

CEO Panelists

Luc Sabbatini

Chief Executive Officer, PBSC Urban Solutions

Luc Sabbatini is CEO of PBSC, a leading global provider of sustainable mobility solutions for smart cities. Deeply passionate about innovation, design, technology, and urban planning, each of Luc’s professional endeavors has destined him to hold his current role at PBSC. He namely spearheaded the media activities of one of the world’s largest telecommunications providers, while serving as a corporate director for some of the fastest growing players in the areas of marine logistics, environmental services, architecture and interactive gaming.

As an entrepreneur and venture capitalist, Luc strives to shape a world where every person can fulfill their purpose by taking advantage of the most affordable, sustainable and efficient mobility solutions possible. Over the past couple of years, Luc has propelled the growth of PBSC, taking it from the local success story that is the BIXI scheme in Montréal, Canada, to a world-renowned reference in the development, deployment and operation of bike sharing technologies.

Having graduated from the prestigious schools of HEC Montréal and Harvard University, Luc continues to invest both time and resources to further important social, academic and entrepreneurial initiatives that are close to his heart. A highly solicited speaker, he regularly shares his views on urban tech and mobility-as-a-service at conferences and industry events such as the World Cities Summit and the Ferrovial Mobility Executive Forum, in addition to being profiled in global publications such as Monocle, and featured in the prestigious Top 40 Under 40 list, recognizing excellence in business leaders across Canada.

Eugène Lapierre

Tournament Director, Rogers Cup presented by National Bank, and Senior Vice-President, Professional Tennis – Québec, Tennis Canada

Eugène Lapierre is Tournament Director of the Rogers Cup presented by National Bank, an ATP WorldTour Masters 1000 and WTA Premier tournament, since 2001. He is also the Senior Vice-President, Québec at Tennis Canada.

Prior to his current role, Eugène held various leadership responsibilities among tennis development programs across Québec. Due to his unique vision for the development of sports infrastructure across the country and the creation, in Montréal, of a new National Training Centre, he is often credited as one of the main architects of the emergence of Montréal as central hub of tennis in Canada. Under his leadership, the Rogers Cup is recognized globally as one of the most successful tennis tournaments after the Grand Slams with yearly record attendance.

Founded in 1890, Tennis Canada is a non-profit, national sport association with a mission to lead the growth of tennis in Canada and a vision to become a world-leading tennis nation. All the profits generated from the Rogers Cup events in Montréal and Toronto are reinvested annually in the development of tennis across the country. Tennis Canada prides itself as promoting values of teamwork, passion, integrity, innovation and excellence.

Ralph Hosker

President and CEO, Belron Canada

Ralph Hosker is President of Belron Canada since June 2009. In this capacity, he oversees the activities of some 350 corporate and franchised service centres, as well as 40 warehouses or distribution centres across Canada – operated by a team of over 1800 employees.

He joined the ranks at Belron in 2000 as Director of supply chain management and international supply management. Prior to working at Belron, Ralph held various logistics and supply chain roles namely at United Biscuits, and also spent five years as a logistics consultant for Coopers and Lybrand.

Ralph obtained a combined French and German degree at Durham University, England. He lives in Montréal, Canada, with his wife and kids.


Moderator Hugues Mousseau holds over 15 years of experience in corporate affairs and communications in the public, parapublic and private sectors.

In addition to having led teams in charge of the entire spectrum of corporate affairs and communications, he also headed communication for several mergers and acquisitions processes. Additionally, Hugues held management or consultant positions in the media, telecommunications, automotive, retail, aerospace, food, environment, pharmaceutical and health services sectors.

Solicited equally for his corporate strategy expertise than for his experience as speechwriter, media spokesperson and financial communicator, Hugues holds university degrees in political science, business administration and public law.

Register now