Previews & News


1-day sale and other great ways to save on the IABC World Conference

It's a one-day sale-sq

It's a one-day saleAs we count down the days to this year’s World Conference, we wanted to do something special to ramp up the excitement. As of today, there are only 80 days left until this year’s event, and in honor of that milestone, we’re offering a one-day sale.

From now through 11:59 p.m. PDT on Thursday, 23 March, you can save US$100 off World Conference registration.

Just use the discount code Save100 at checkout to get US$100 off when you register. The coupon code is only valid until 11:59 p.m. PDT on Thursday, 23 March 2017.

We’ll also continue to offer other special promotions every 10 days as we count down to the event, so stay tuned.

Save even more with Member Month

IABC members receive a discount on World Conference registration, and March is a great time to join or renew. It’s Member Month, meaning you’ll save 10 percent off international dues and we’ll also waive the US$40 application fee when you join or reinstate your membership during March. You’ll also be entered to win a VIP World Conference prize package, including registration, hotel, car service and more.

Even if your membership isn’t up for renewal yet, you can still take advantage of this offer by contacting to renew early. Refer your peers to IABC this month and you’ll also be entered to win a US$500 Visa gift card.

As part of Member Month, the IABC Academy is also offering a one-day sale today: Save US$100 off the upcoming IABC Academy workshop “Using Social Media as a Crisis Brand Newsroom” when you register with promo code Save100 by 11:59 p.m. on 23 March.

Don’t forget: Win a World Conference hotel room this month

In addition to everything above, we’re also giving away one free night in the conference hotel to one person who registers for World Conference between 2 and 31 March. This giveaway is open to members and non-members. All you have to do is register for the conference during that time and you’ll be automatically entered to win.

Thank you for your continued support of IABC! Jump on these great offers before they expire and we’ll see you in just 80 days at the 2017 IABC World Conference in Washington, D.C.!

Register today!

Join the World Conference community on Facebook!



One of the things that makes IABC so special is the warmth and support offered by its diverse community. As part of helping you to make connections ahead of the World Conference, we’ve launched a Facebook event page where you can virtually meet up with other attendees.

This is the place where you can arrange for sharing a room, connect on transportation or reach out to other attendees on anything that will help to support your experience. We’ll also be posting previews and updates about the conference program leading up to the event.

We invite you to add the event to your timeline so that all of your friends know you are coming. And, if you are a longtime member and past World Conference attendee, we hope you’ll share your photos from past conferences. The experience at the World Conference is like no other, and there’s nothing more fun than sharing a special moment.

Read More

Missed the early-bird deadline? Register in March and enter to win a free hotel room, worth over US$200!

hilton dc 3

hilton dc 3If you missed the early-bird deadline, you may still be able to find savings! Register for the World Conference between 2 March and 31 March and you’ll be entered to win a free hotel room night. At the IABC rate (available for a limited time), hotel rooms are $249. That’s a great rate for a top tier city like Washington D.C., but wouldn’t you like to save it for yourself?

There are just a few weeks to take advantage of this offer, so don’t miss this chance to save. We’d love to let you know that you won! All you have to do is register for World Conference and you’ll be entered automatically!

Register today!

A simple approach with a real business result


new-mark-jeffries-headshot-2016Top business influencer, author and former Merrill Lynch stockbroker Mark Jeffries will be the closing keynote at the IABC World Conference, happening 11–14 June 2017 in Washington, D.C. Presenting on the “Art of Business Influence,” Jeffries will show how specific communication techniques will build trust, success and connections.

Simple yet vital

His message is a simple, yet vital one—communication excellence leads to increased connections, trust and success. According to Jeffries, the best news of all is that we don’t have to do much to tilt the scales of perception in our favor, we just need to know how.

Mark presents a “toolbox” packed with instantly usable techniques, ideas and methods designed to offer a smart, proven communication-based approach to the challenges and opportunities that communication professionals face every day.

His real-world, entertaining and common sense delivery—balanced with ready-to-apply ideas, memorable methods and valuable takeaways—has impressed audiences around the world. Mark has now spoken in front of more than 100,000 people from a broad array of industries and he’s ready to share solutions tailored specifically for the IABC audience.

A toolbox of techniques

From networking to negotiation, from the power of words to the behaviors of the “trusted adviser,” from reading signals to delivering positivity, and from secrets of the politicians to the psychology of becoming a problem solver, you will hear innovative thinking, including:
  • Optimize your message with the 3 Cs of communication
  • Networking 2.0
  • The common-sense “keys” to influence
  • Leveraging the practical world of social media
  • Transforming your ideas and concepts into “sticky and relevant messages”
  • The Square of Influence, the L-WAR: Listen, Watch, Anticipate, React
  • How to plant the seed of an idea
  • Language—the power of words
  • How to alter the way others perceive you
  • The secret messages you really convey

Here’s a snapshot of what you can expect.

Addressing your needs

While Mark’s ideas are truly universal and resonate with a spectrum of senior executives and managers from all facets of the business world, he will dedicate himself to offering you, the communication professional, specifically what you need to know to achieve your targets, goals and objectives.

Learn more about Mark Jeffries.

Join Mark Jeffries for a presentation on the “Art of Influence” and learn to connect business communication to real impact and success. Register today!

Thought leadership: What does it really mean?


gabrielledolanGabrielle Dolan, a keynote speaker at the IABC World Conference, happening 11–14 June 2017, doesn’t just talk about being an authentic thought leader, she lives her life like one. Her motto is “I believe the best relationships are built on trust and mutual respect, so if that sounds all good to you…let’s go.” In 2015, Gabrielle became an Australian and New Zealand Partner of Thought Leaders Global, where she works with organizations to help them gain a competitive edge through thought leadership.

“Gabrielle epitomizes the concept of authentic leadership,” says Georgia Russell, head of inclusion and engagement at National Australia Bank. “She has worked alongside our most senior leaders to give them the capability and courage to be their real selves and communicate in a way that truly connects and inspires.”

Here’s what Gabrielle says about thought leadership. Read More

Yes, we can change the world. How? With the transformative power of creativity


Keynote speaker Denise Jacobs

Presenting at the IABC World Conference, happening 11–14 June, keynote Denise Jacobs will share her vision for a future that will transform the way we communicate and connect. She calls it the Creativity (R)Evolution and here’s what it is. It’s a movement to leverage the transformative power of creativity to start a contagion of creativity that spreads throughout the world, changing it for the better. Here’s how she describes this process, in her own words.

What if there was a way to not only infuse the spark of creativity back into our lives, but to also encourage this spark in others? And what if, through expressing our newly found creative fluency, we could additionally effect positive change in the world? We believe we can and need do so through a (r)evolution. Read More

World Conference Brief: Get insights, previews and highlights of the event


Conference Brief -- Transform your network...The IABC World Conference, happening 11–14 June 2017, will include more than 50 speakers from around the world. These experts will cover one of five tracks and a Global Standard representing the communication profession. They have now made some of their most thought-provoking ideas available as a preview to the kind of thinking attendees can expect at the event. Read More

Design thinking: From the corporate back room into the C-suite

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In the last couple of years, designers have come out of corporate back rooms and into the C-suite, and “design thinking” is high on the agenda for all kinds of businesses, public sector services, and even in government policy making. But what is ‘design thinking’, how does it apply in business communication, and how do you actually do it?

This session will explore the foundations of design as a methodology, and the elements of design thinking; why it has become the hottest strategic advantage now; and why communication is a natural partner for design thinking. The session will be hands-on, interactive, and creative, but you won’t need a black polo-neck sweater. This is all about driving practical, purpose-led, and integrative change in an increasingly unpredictable world. Learn more…

Did you know World Conference attendance counts toward professional certification?

professional business conference

professional business conferenceYes, that’s right. Both the main IABC World Conference and the pre-conference workshops will help you meet the application requirements for Communication Management Professional (CMP) certification. And if you already have your certification through the GCCC (Global Communication Certification Council), those credits may be applied toward maintaining your certification. This is the first World Conference where professional development credits can be collected to benefit lifelong learning in this way. Read More

Broadcasting to employees is dangerously archaic in today’s digital age


We have only scratched the surface of what we can achieve when individuals inside organizations communicate with each other effectively. That’s the conclusion of communication expert Katie Macaulay’s year-long research project into the future of employee communications.

Broadcasting to employees is dangerously archaic in today’s digital age. People everywhere have found their voice. We no longer passively receive the message: We share and shape it together. Today, smart organizations are realizing wisdom and knowledge do not sit at the pointy end of the pyramid. Both trends have profound consequences for internal communicators.

Content and opinion are no longer things we own, control and disseminate—but things we must build with our audiences. This requires new skills and—crucially—a new mindset. Katie’s presentation gives practical guidance for communicators wanting to make a shift inside their organizations away from broadcasting messages towards genuine, productive dialogue.

Learn more…

Register today!