Previews & News


Join 1,000 of your communication peers at the IABC World Conference. Register by 1 March and save US$200!


360x360Join more than 1,000 of your communication peers at the 2017 IABC World Conference, 11–14 June 2017 in Washington D.C. If you register for the early-bird rate by 1 March you can save over US$200 compared to the full price. And if you become an IABC member at the same time, you can save even more. Just follow the prompts during the online registration to make that happen.

Join communication professionals from around the world to learn, network, re-energize and consider how we use the power of communication to lead our organizations.

The theme for this exciting event, #IABC17 GLOBAL BUSINESS: Lead CommunicationMake Real Impact, represents IABC’s mission to deliver the greatest impact on your career development in a meaningful and creative environment, supporting your ability to demonstrate what great communication is able to achieve. Read More

Want to earn a seat at the boardroom table? Learn from 5 real-life examples and case studies from Africa


Africa is rising—is the communication profession rising with it? Over the past decade, despite the global financial crises, African economies have been growing at an exceptional rate. Hailed at investment conferences from Shanghai to New York as the last economic frontier, African markets have become central to many business strategies.

So why, in this context, is the structural role of PR and communication still massively overlooked?

In reality, along with other fields such as economics, agriculture, health, urbanism or education, the communication sector now has a huge opportunity to position itself as a real management discipline that contributes significantly to Africa’s socio-economic rise. Learn more…

A look at last year’s World Conference: Learn more and hear from attendees


Unparalleled networking with peers from around the world. Inspiring speakers who will change the way you think about your work, and the world at large. A chance to hone your skills and learn about how to meet the challenges of the future from the best in the business. These are just a few of the benefits of attending IABC’s annual World Conference.

To give you an idea of what’s in store at this year’s event in Washington, D.C., here’s a look back at some statistics from the 2016 event in New Orleans. These numbers demonstrate the conference’s focus on excellent content, delivered by high-caliber, dynamic presenters.

Satisfaction and key facts

For the 2016 conference we received high attendee ratings, above 80 percent, on satisfaction with the overall conference, as well as satisfaction with the breakout sessions.  The keynote speakers received an even higher satisfaction rating, at nearly 90 percent.

Here are some other key facts:

  • 36: The number countries represented at the 2016 conference, including Australia, India, the Philippines, and the U.K.
  • 16: The number of Fortune Global 100 companies represented, including Walmart, HP, Citigroup, McKesson Corp. and BP.
  • No. 1 reason for attending: The content of the sessions.
  • No. 2 reason for attending: The networking.

Check out how some of last year’s attendees described the experience in their own words:

“For four days, I’m part of a group of colleagues who’ve joined together to collectively search for greater professional enlightenment through hearing inspiring speakers [and] learning from each other.”

—Sylvia Link, MC, ABC, Retired Teachers of Ontario, Toronto

“With more than 1,100 attendees from more than 35 countries, I connected or reconnected with countless communicators from around the world. Attendees shared work- and IABC-related challenges and solutions.”

—Gabrielle Loring, ROC Group, Chicago

“The IABC World Conference is a high-octane gathering that mixes big picture ideas on business and societal transformation with insights for improving business communications practice. But the real kicker is the international connections and the buzz of being in a great city.”

—Leanne Joyce, Leanne Joyce Consulting, Canberra, Australia

“IABC—consistently THE BEST thing to happen (& keep happening) to my career!”

—Jennie Lamb, Texas A&M College of Veterinary Medicine & Biomedical Sciences, College Station, Texas

We look forward to welcoming you at this year’s event in Washington, D.C.! Register now.

The World Conference to address key communication issues and world events


The world is changing and challenging the basic tenets of the communication profession: ethics, truth and transparency. Now more than ever, we must come together to sort through how we will address these challenges that are shaping and will continue to shape the future of the communication profession.

We are developing the World Conference program to address key global events that impact all of us as communication professionals. One of our general sessions includes an all-participant World Café that will provide the environment to engage in critical discussions and gather our collective intelligence.

We’ll also explore sources that guide our decision making and actions, including IABC’s Code of Ethics, which states:

“As a professional communicator, you have the potential to influence economies and affect lives. This power carries with it significant responsibilities.

The International Association of Business Communicators requires its members to agree to the IABC Code of Ethics. This code serves as a guide to making consistent responsible, ethical and legal choices in all of our communications.”

The first two commitments in the IABC Code of Ethics state, “I am honest – my actions bring respect for and trust in the communications profession” and “I communicate accurate information and promptly correct any error.” A focus on these core values will help conference attendees rethink their fundamental commitment to responsible, authentic communication.

Before, during and after the conference, we’ll explore questions around truth and transparency, the normalizing of “alternative facts,” the questioning of the media’s role and freedom of the press in society, as well as the proliferation of “fake news.” We’ll also look at how organizations are handling brand issues related to social media assaults and what drives an organization to make statements against actions and policies that collide with their brand values.

The world is grappling with some extraordinary issues and the IABC World Conference will be ready to support you with insights and perspectives that can break through the noise.

Keep an eye out for upcoming interviews and articles by speakers that will address the issues you might be facing right now. You can also expect ongoing discussion, expert communication and astute analysis of emerging major issues in IABC’s magazine, Communication World, its weekly supplement CW Observer and IABC’s weekly #CommChat on Twitter.

See you at the IABC World Conference.

Join the World Conference

World Conference is filling up fast. Book your room soon.

51190815 - washington dc at the tidal basin and washington monument.

51190815 - washington dc at the tidal basin and washington monument.Early registrations for the IABC World Conference in Washington D.C., happening 11–14 June 2017, are filling up fast. Don’t wait to register, make travel plans and book your discounted hotel room. Claim your spot at this year’s most important gathering of communication professionals from around the world. Join your peers to address major communication issues, explore innovative ideas and discover new solutions to your biggest communication challenges. Read More

Use communication to increase organizational performance at IABC Academy pre-conference workshops


Discover and learn with IABC Academy intensive, pre-conference workshops at the IABC World Conference. Facilitated by experts in the communication profession, these sessions were selected based on their alignment to the Global Standard, connection to the conference theme of global innovation, and ability to provide participants with high-value learning.

Personal and interactive

These workshops will deliver the kind of interactive, personalized experience that will open your mind to creative problem solving and help you build valuable skills that offer both immediate benefit and long-lasting career support. Limited to just 30 participants, each three-hour session will engage you in intriguing discussions on critical issues as you discover new strategies for overcoming major challenges. Learn more…

World Conference break-out speakers to offer valuable learning, insights and perspectives


IABC World Conference speakers were chosen for their ability to provide valuable learning, insights and perspective on the most critical communication issues. See presentation descriptions here. Speakers will tap into their expertise to offer presentations in Washington D.C., with a plan to address emerging issues that have significant impact on the communication profession.

Sessions were selected by IABC’s Program Advisory Committee (PAC) based on their alignment to the conference theme GLOBAL BUSINESS: Lead Communication, Make Real Impact and the ability of the speaker to engage the audience and deliver innovative ideas, creative solutions and best practices.

Read More

World Conference to tackle critical communication issues at World Café session


If there’s ever been a time when the communication profession must join together to work through some especially difficult issues, this is it. Key values that guide the profession, like ethics, truth and transparency, are under scrutiny. The proliferation of “fake news,” normalizing of “alternative facts,” questioning of the media’s role in society and a devaluing of diversity is creating a backdrop for new challenges ahead.

As part of our commitment to open dialogue and problem-solving, the World Conference will provide a forum for tackling major issues arising from world events. In particular, this will be the feature of a new event at the conference, an all-attendee discussion called the World Café.

In-person events like the World Café will give us the opportunity to connect around common concerns, gather collective wisdom, hear personal insights and develop solutions together.

Learn more about the World Café…

Join us at the World Conference


Secrets of the thoroughbred leader…Are you one?


Think back to the best leader you ever had. Did they have a magical quality that made you want to walk on hot coals if they asked? Do you have those same leadership qualities? Oftentimes, we assume that being that “great leader” is out of reach for us because we don’t have that charismatic personality, but that’s not true!

Most of us can dramatically improve our leadership abilities and become the leaders that teams love by rebalancing our task/relationship focus. This presentation explains why the “Thoroughbred Leader” is not only respected but embraced. We will share characteristics that define the “Thoroughbred Leader and explain how their approach differs from other leadership styles. You will learn intervention techniques that leaders can use to manage delicate conflict situations and also learn why it’s critical to establish team charters. You will leave with specific tools and techniques that you can implement immediately to enhance your leadership skills!

In this session, you’ll learn:

  • The importance of balancing focus on task and relationship in your personal leadership style.
  • Techniques Thoroughbred Leaders use to communicate delicate information and resolve conflict effectively while preserving critical relationships.
  • The Thoroughbred Leader approach to motivating staff for long term results.

TrackLeadership and strategy
Career LevelFoundation
Date and Time: Wednesday at 10:15–11:15 a.m.

danaPresenter / Dana Brownlee / Georgia, U.S.,
 founded Professionalism Matters in 2003, an Atlanta based corporate training company, after years of working as a business strategy consultant with top IT firms. An energetic and innovative speaker and trainer, Brownlee has thrilled audiences with speaking events in six countries and authored a course taught internationally. She has been interviewed by/published in) CNN, The Wall Street Journal, Atlanta Journal Constitution,, and others.

Keynote Mark Jeffries, trusted adviser to some of the world’s largest corporations


new-mark-jeffries-headshot-2016Author, keynote speaker and former Merrill Lynch stockbroker Mark Jeffries has become a trusted adviser and communication consultant to some of the world’s largest and most successful corporations, agencies and partnerships.

Dividing his time mostly between the U.S., Canada and Europe, Mark is invited to deliver his highly effective keynotes on “Business Communication, Influence and Presentation” to audiences across many industries. His speeches are relevant, entertaining, and filled with instantly useable takeaway ideas.

Mark has published two books—What’s Up with Your Handshake? and The Art of Business Seductionand has just launched two highly innovative and engaging e-learning courses dedicated to elevating participants into trusted advisers, persuasive communicators and key influencers.

Read More