Previews & News

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The power of communication on marketing and brand

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As a communication professional, you are in the best position to use the power of communication to unify and support your organization’s marketing and brand efforts. That’s why the IABC World Conference, happening 11-14 June 2017 in Washington, D.C., will offer a rich assortment of new insights, case studies and expert analysis to help you get there.

We’ll bring our theme, Global Business: Lead Communication—Make Real Impact, to life with sessions that will inform your ability to improve the performance of your organization. Read More

Join the World Conference community on Facebook!

Credit: istockphoto.com/bombuscreative

Credit: istockphoto.com/bombuscreative

One of the things that makes IABC so special is the warmth and support offered by its diverse community. As part of helping you to make connections ahead of the World Conference, we’ve launched a Facebook event page where you can virtually meet up with other attendees.

This is the place where you can arrange for sharing a room, connect on transportation or reach out to other attendees on anything that will help to support your experience. We’ll also be posting previews and updates about the conference program leading up to the event.

We invite you to add the event to your timeline so that all of your friends know you are coming. And, if you are a longtime member and past World Conference attendee, we hope you’ll share your photos from past conferences. The experience at the World Conference is like no other, and there’s nothing more fun than sharing a special moment.

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A simple approach with a real business result

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new-mark-jeffries-headshot-2016Top business influencer, author and former Merrill Lynch stockbroker Mark Jeffries will be the closing keynote at the IABC World Conference, happening 11–14 June 2017 in Washington, D.C. Presenting on the “Art of Business Influence,” Jeffries will show how specific communication techniques will build trust, success and connections. Read More

Authentic leadership: What does it really mean?

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gabrielledolanGabrielle Dolan, a keynote speaker at the IABC World Conference, happening 11–14 June 2017, doesn’t just talk about being an authentic thought leader, she lives her life like one. Her motto is “I believe the best relationships are built on trust and mutual respect, so if that sounds all good to you…let’s go.” In 2015, Gabrielle became an Australian and New Zealand Partner of Thought Leaders Global, where she works with organizations to help them gain a competitive edge through thought leadership.

“Gabrielle epitomizes the concept of authentic leadership,” says Georgia Russell, head of inclusion and engagement at National Australia Bank. “She has worked alongside our most senior leaders to give them the capability and courage to be their real selves and communicate in a way that truly connects and inspires.”

Here’s what Gabrielle says about thought leadership. Read More

Yes, we can change the world. How? With the transformative power of creativity

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headshot_DeniseJacobs_fowd_sq

Keynote speaker Denise Jacobs

Presenting at the IABC World Conference, happening 11–14 June, keynote Denise Jacobs will share her vision for a future that will transform the way we communicate and connect. She calls it the Creativity (R)Evolution and here’s what it is. It’s a movement to leverage the transformative power of creativity to start a contagion of creativity that spreads throughout the world, changing it for the better. Here’s how she describes this process, in her own words.

What if there was a way to not only infuse the spark of creativity back into our lives, but to also encourage this spark in others? And what if, through expressing our newly found creative fluency, we could additionally effect positive change in the world? We believe we can and need do so through a (r)evolution. Read More

World Conference Brief: Get insights, previews and highlights of the event

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Conference Brief -- Transform your network...The IABC World Conference, happening 11–14 June 2017, will include more than 50 speakers from around the world. These experts will cover one of five tracks and a Global Standard representing the communication profession. They have now made some of their most thought-provoking ideas available as a preview to the kind of thinking attendees can expect at the event. Read More

Design thinking: From the corporate back room into the C-suite

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In the last couple of years, designers have come out of corporate back rooms and into the C-suite, and “design thinking” is high on the agenda for all kinds of businesses, public sector services, and even in government policy making. But what is ‘design thinking’, how does it apply in business communication, and how do you actually do it?

This session will explore the foundations of design as a methodology, and the elements of design thinking; why it has become the hottest strategic advantage now; and why communication is a natural partner for design thinking. The session will be hands-on, interactive, and creative, but you won’t need a black polo-neck sweater. This is all about driving practical, purpose-led, and integrative change in an increasingly unpredictable world. Learn more…

Did you know World Conference attendance counts toward professional certification?

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professional business conferenceYes, that’s right. Both the main IABC World Conference and the pre-conference workshops will help you meet the application requirements for Communication Management Professional (CMP) certification. And if you already have your certification through the GCCC (Global Communication Certification Council), those credits may be applied toward maintaining your certification. This is the first World Conference where professional development credits can be collected to benefit lifelong learning in this way. Read More

Broadcasting to employees is dangerously archaic in today’s digital age

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We have only scratched the surface of what we can achieve when individuals inside organizations communicate with each other effectively. That’s the conclusion of communication expert Katie Macaulay’s year-long research project into the future of employee communications.

Broadcasting to employees is dangerously archaic in today’s digital age. People everywhere have found their voice. We no longer passively receive the message: We share and shape it together. Today, smart organizations are realizing wisdom and knowledge do not sit at the pointy end of the pyramid. Both trends have profound consequences for internal communicators.

Content and opinion are no longer things we own, control and disseminate—but things we must build with our audiences. This requires new skills and—crucially—a new mindset. Katie’s presentation gives practical guidance for communicators wanting to make a shift inside their organizations away from broadcasting messages towards genuine, productive dialogue.

Learn more…

Register today!

Avoid the dark side of social media

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It’s all the rage to talk about LinkedIn, Facebook, and the 500+ other social networks that exist. And without a doubt, you already have a profile on a number of them. But how does social media fit within your overall strategy? How do you balance the requirement for communication and engagement, with the challenge of resource constraints? And how can you avoid the “dark side” and protect against identity theft and brand hijacking? Based on his research and his books Online PR and Social Media and Digital Transformation for Associations, Randall Craig provides practical advice and insight. Read More

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