Insights and Highlights

Check out the breakout sessions!

Most of the IABC World Conference breakout sessions have now been posted online. Experts were drawn from around the world to shape a slate of session offerings that will inform, inspire and enlighten. You’ll see many new faces, as well as some popular favorites. Sessions will focus on innovation, best practices, and an understanding of how to leverage the unique power of communication.

To provide you with the highest quality experience, presenters were selected by the IABC Program Advisory Committee through a standardized evaluation system to ensure that each session aligns with IABC’s Global Standard and fits this year’s theme, The Communication Crossroads, emphasizing that the communication profession is uniquely positioned at the crossroads of business, culture, functions and audience. That’s a powerful place to be.

Tracks support a wide breadth of communication disciplines

Sessions are separated into these tracks:

  • Communication skills: Skill-based knowledge, such as technical and social media skills, measurement techniques, planning, writing, photography/visuals, design and presenting
  • Leadership and strategy: Dialogue and techniques that position communication as a high-value function, enable communicators to facilitate and foster relationships, build leadership skills and empower communicators to better support business goals
  • Marketing and brand: Insights and expertise on marketing to support sales and branding as an expression of the value of an organization, product or service
  • Reputation: Guidance on interpreting perceptions, values and connections that stakeholders have toward an organization, incorporating social responsibility and employing strategies for preparing for, and dealing with, a crisis
  • Employee engagement: Case studies, analysis and best practices that help to ensure employee behaviors that support organizational goals and demonstrate above-and-beyond commitment

Choose your learning style

To suit your individual learning style, we’re offering sessions in a variety of formats, including workshop intensives, panels on in-depth topics, traditional hour-long sessions and rapid-fire speed presentations.

You’ll be able to tailor your experience by mixing and matching topics and formats. This is your chance to join your peers and learn from the top experts in the communication profession.

See all of the break-out sessions here.

Register today!

Seth Godin on communication in the age of distraction

Photo courtesy of Cuidad de Ideas

Seth Godin is the opening keynote of the 2018 IABC World Conference, happening 3-6 June at the Palais des congrès de Montréal. He speaks on Sunday, 3 June.

A giant in the marketing world

Seth is the author of 18 books that have been bestsellers around the world and translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow and have watched his TED Talks, which have been viewed millions of times. In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog at sethgodin.typepad.com is one of the most popular in the world.

Communication in the age of distraction

Seth Godin will speak about communication in the age of distraction. Will we ever be heard again? The internet has enabled anyone with a keyboard to speak up, and suddenly, everyone is, creating a maelstrom of spam, noise and hype. Godin will challenge us to see things a little differently as we work to build effective communications that work. We’re living in a revolution, and Godin is the perfect guide to help us figure out what’s next.

Join 1,000 communication peers from around the world as we explore how to leverage that power in new and innovative ways. Seth Godin will speak at 5 p.m. EDT on Sunday, 3 June, 2018.

Register for the 2018 IABC World Conference here!

IABC members get discounted registration rates for World Conference, professional development and more! Thousands of communicators are already part of this global network that connects them with the people and insights they need to drive business results. Learn about IABC and the benefits of membership here.

Montréal. Cosmopolitan, charming and stylish.

Is it any wonder that a city as creative and stylish as Montréal was designated UNESCO City of Design? Places such as the Quartier international, a showcase of modern design, art and architecture at the heart of downtown, testify to Montréal’s avant-garde character. Hundreds more examples of the Montréal’s innovation and free-spiritedness flourish in fashion boutiques and interior and industrial design spaces all over the city.

The World Conference goes to Montréal in 2018!

We just wrapped up a World Conference that explored the critical issues of our profession, offered new solutions to your most pressing challenges and gave you a chance to connect with your peers in a meaningful and lasting way. Now is the time to save the date for the 2018 World Conference, to be held in the lovely and cosmopolitan city of Montréal, Canada. 

2018 IABC World Conference
Palais des congrès de Montréal
3–6 June, Montréal

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IABC World Conference Tuesday recap: Going deep in the conversation

by Kristen Delphos

Credit: Choice Photography

Tuesday at the IABC World Conference is a “sweet spot” day for many attendees. In the sea of hundreds of people, we start to recognize and create our own little tribe of conference friends. By this time, a day and a half into the program, we’ve networked, tweeted, retweeted, followed, and smiled when the notifications appeared on our devices to let us know that we’ve been followed back.

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World Conference recap Monday: A day of discoveries

IBM’s Jon Iwata (Credit: Choice Photography)

by Peg Champion

“We will all become cognitive communicators,” says Jon Iwata, senior vice president of marketing and communications for IBM. Iwata led a brilliant, if sometimes unnerving, session about artificial intelligence (AI) and its broad application across every field.

Iwata discussed IBM’s AI system, Watson, which can see, hear, understand, read, comprehend and recognize language. Watson was developed to “enhance and extend human capability, expertise and potential” though it’s best known for having beaten human champions on the quiz show Jeopardy.

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World Conference Sunday recap: Jump-starting the right and left brain

by Shea Sullivan

Every time I attend the IABC World Conference, I always feel like the first sessions are brushing the cobwebs off my brain. Two of the pre-conference workshops not only dusted it, but jump-started it. And these were two sessions that engaged both sides of the brain in very different ways. If this made some uncomfortable, then good. We shouldn’t come to conferences to stay in our comfort zones of knowledge.

My left brain charged first. Jim Shaffer’s presentation “Reinventing Communication for High Impact and High Value” was in my wheelhouse. Let me warn you: I’m a nerd. I love strategy, numbers, and results, and most importantly, I love proving value, especially when it’s not expected. It’s not only helpful to my organization, but in many cases it’s sweet vindication that what we do matters.

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Download the app for the World Conference

We’ve built a mobile app for the 2017 IABC World Conference! It has all the important information you’ll need for the event, and features to enhance your event experience. Here’s how to download it and get started building your schedule, connecting with other attendees, and getting oriented.

Step 1: Download the app.

All registered conference attendees should have received an email about downloading the app. The email contains complete instructions for downloading the app and verifying your account. The easiest way to do this it to open the email on the device you’re bringing to the event and follow the steps.

Step 2: Verify your account.

Go back to the email using the same device from Step 1 and click Verify Account to unlock all of the app’s advanced features.

You can also search for “IABC World Conference” in your app store and download it from there. To access all the app features, you’ll need to log in separately with a verification code, which will be emailed to you. Read More

Stay energized and focused with yoga classes at the World Conference

Get the body moving and keep your energy level up so you can take in all that the IABC World Conference has to offer. Jump-start your day with a sunrise yoga class with Kirsten Peterson, RYT-200, on Monday and Tuesday of the conference. Kirsten’s classes focus on breath-guiding and mind-focusing movements to build strength and flexibility. You can expect to be guided through sun salutations, hip openers, heart-opening back bends and twists to help wake the body. The class will begin with guided breathing and end with a 5-7 minute Savasana.

Bring your yoga mat or a towel, and join us for this all-levels class., taking place 7–8 a.m. on Monday, 12 June, and Tuesday, 13 June.

Kirsten Peterson, RYT-200, is a registered yoga instructor in Washington, D.C., who teaches various level classes at Be Here Now Yoga, Yoga District and the U.S. Supreme Court.

Can’t attend the conference. No problem. Now you can access sessions virtually!

Join IABC’s first Virtual World Conference, an online companion to the association’s annual in-person World Conference event. Now you can you can attend two live days of select break-out session workshops, all without leaving the office.

Complimentary access for attendees

If you’ve purchased a full/standard package, all of the virtual sessions will be provided to you as a complimentary part of your experience. Just add them to your registration to gain access. So, you can review these sessions even if you attend others at the actual event. Learn more…

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