Previews & News

World Conference Sunday recap: Jump-starting the right and left brain

by Shea Sullivan

Every time I attend the IABC World Conference, I always feel like the first sessions are brushing the cobwebs off my brain. Two of the pre-conference workshops not only dusted it, but jump-started it. And these were two sessions that engaged both sides of the brain in very different ways. If this made some uncomfortable, then good. We shouldn’t come to conferences to stay in our comfort zones of knowledge.

My left brain charged first. Jim Shaffer’s presentation “Reinventing Communication for High Impact and High Value” was in my wheelhouse. Let me warn you: I’m a nerd. I love strategy, numbers, and results, and most importantly, I love proving value, especially when it’s not expected. It’s not only helpful to my organization, but in many cases it’s sweet vindication that what we do matters.

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Download the app for the World Conference

We’ve built a mobile app for the 2017 IABC World Conference! It has all the important information you’ll need for the event, and features to enhance your event experience. Here’s how to download it and get started building your schedule, connecting with other attendees, and getting oriented.

Step 1: Download the app.

All registered conference attendees should have received an email about downloading the app. The email contains complete instructions for downloading the app and verifying your account. The easiest way to do this it to open the email on the device you’re bringing to the event and follow the steps.

Step 2: Verify your account.

Go back to the email using the same device from Step 1 and click Verify Account to unlock all of the app’s advanced features.

You can also search for “IABC World Conference” in your app store and download it from there. To access all the app features, you’ll need to log in separately with a verification code, which will be emailed to you. Read More

Stay energized and focused with yoga classes at the World Conference

Get the body moving and keep your energy level up so you can take in all that the IABC World Conference has to offer. Jump-start your day with a sunrise yoga class with Kirsten Peterson, RYT-200, on Monday and Tuesday of the conference. Kirsten’s classes focus on breath-guiding and mind-focusing movements to build strength and flexibility. You can expect to be guided through sun salutations, hip openers, heart-opening back bends and twists to help wake the body. The class will begin with guided breathing and end with a 5-7 minute Savasana.

Bring your yoga mat or a towel, and join us for this all-levels class., taking place 7–8 a.m. on Monday, 12 June, and Tuesday, 13 June.

Kirsten Peterson, RYT-200, is a registered yoga instructor in Washington, D.C., who teaches various level classes at Be Here Now Yoga, Yoga District and the U.S. Supreme Court.

Can’t attend the conference. No problem. Now you can access sessions virtually!

Join IABC’s first Virtual World Conference, an online companion to the association’s annual in-person World Conference event. Now you can you can attend two live days of select break-out session workshops, all without leaving the office.

Complimentary access for attendees

If you’ve purchased a full/standard package, all of the virtual sessions will be provided to you as a complimentary part of your experience. Just add them to your registration to gain access. So, you can review these sessions even if you attend others at the actual event. Learn more…

Personal invite from keynote Mark Jeffries, trusted adviser to major organizations

new-mark-jeffries-headshot-2016Author, keynote speaker and former Merrill Lynch stockbroker Mark Jeffries has become a trusted adviser and communication consultant to some of the world’s largest and most successful corporations, agencies and partnerships.

Dividing his time mostly between the U.S., Canada and Europe, Mark is invited to deliver his highly effective keynotes on “Business Communication, Influence and Presentation” to audiences across many industries. His speeches are relevant, entertaining, and filled with instantly useable takeaway ideas.

Mark has published two books—What’s Up with Your Handshake? and The Art of Business Seductionand has just launched two highly innovative and engaging e-learning courses dedicated to elevating participants into trusted advisers, persuasive communicators and key influencers.

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Ethics are at the forefront, so let’s talk about it. Join the World Café general session for learning and discovery.

As part of our commitment to open dialogue and problem-solving, the World Conference will provide a forum for tackling major issues emphasized by the rise of related world events. If there’s ever been a time when the communication profession must join together to work through some especially difficult challenges, this is it.

Key values that guide the profession, like ethics, truth and transparency, are under scrutiny. This will be the feature of a new event at the conference, an all-attendee discussion called the World Café. This in-person event will give us the opportunity to connect around common concerns, gather collective wisdom, hear personal insights and develop solutions together.

Learn more about the World Café…

Join us at the World Conference


Special events and highlights of the IABC World Conference

capitol-at-night1340In addition to a stellar line-up of keynotes tailored to the unique needs of a communication audience, as well as a slate of outstanding break-out sessions, this year’s IABC World Conference,  happening 11–14 June in Washington, D.C., includes special events and all-new sessions that will take you on the journey of what it takes to lead communication and make real impact. More than 1,000 of your peers will join for an event that will create connections, reveal discoveries, draw inspiration from the best and give guidance on what it means to make genuine communication achievements. Read More

Keynote Jon Iwata: Communication in the Age of Artificial Intelligence

Artificial intelligence isn’t science fiction anymore. It is at work in the world today, augmenting humans’ ability to do everything from find more targeted cancer treatments to challenge a parking ticket, to compose hit music. What does this mean for communicators? At his keynote presentation at the IABC World Conference on Monday, 12 June, in Washington D.C., IBM’s Jon Iwata will share how communication is changing in an era of data and artificial intelligence, and discuss the importance of communication in building trust in uncertain times.

In this session, you’ll learn:
·        How data and cognitive systems like IBM Watson are transforming every industry and profession
·        How cognitive systems are advancing the communications profession
·        How communicators must help build trust in uncertain times

Learn more about Jon Iwata.

Join Jon Iwata for a  fascinating presentation on Communication in the Age of Artificial Intelligence. Register today!

Authentic leadership. What does it really mean?

Gabrielle Dolan, a keynote speaker at the IABC World Conference, happening 11–14 June 2017, doesn’t just talk about being an authentic thought leader, she lives her life like one. Her motto is “I believe the best relationships are built on trust and mutual respect, so if that sounds all good to you…let’s go.”

As a communication professional, you are in the best position to use the power of communication to unify and support your organization’s marketing and brand efforts. That’s why the IABC World Conference will offer a rich assortment of new insights, case studies and expert analysis to help you get there.

We’ll bring our theme, Global Business: Lead Communication—Make Real Impact, to life with sessions that will inform your ability to improve the performance of your organization.

Why authenticity matters

Gabrielle’s session, “Authentic leadership: What does it really mean?” will challenge and entertain, as well as motivate and inspire you to elevate your role as a communication professional.

The presentation will cover:

  • The evolution of leadership and the global trends that are driving this change.
  • The impact and opportunities this change is having on communication professionals.
  • The evolving role of corporate affairs/internal communications.
  • The future capabilities and characteristics required to succeed as a communication professional.
  • The opportunity communication professionals can embrace to influence organizational strategy, be the voice of the people and to champion authentic leadership.

Here’s a personal invitation from Gabrielle:

Gabrielle Dolan is a global thought leader on authentic leadership and communication.  She has worked with thousands of high-profile leaders from around the world, helping them to become better leaders and communicators using the art of business storytelling. Gabrielle is a highly sought after international keynote speaker. She works with some of Australia’s top 50 ASX companies including NAB, Australia Post, Telstra and ANZ and multinational companies such as Accenture, Ericsson and International Committee Red Cross.

Read more about Gabrielle Dolan here.

Make valuable connections at the new Speed Networking lunch (nearly full, sign up soon!)

The 2017 IABC World Conference will see the introduction of a special Speed Networking lunch session. This fast-moving session will enable you to meet up with other attendees, create contacts and share what you’ve learned. Speed Networking sessions involve moving from one table to another in intervals, chatting with fellow attendees and making new connections.

Share, discover and grow

You’ll have a chance to meet people who you might otherwise have missed, enabling you to increase your network to include communication professionals from all over the world. And if you find that you have common business interests, these contacts may become a valuable part of your future, supporting your business and career. A sense of community, meaningful connection and shared learning are a hallmark of IABC and this session is another way to join your peers to share, discover and grow. Learn more…