IABC World Conference keynote speaker, Bill McDermott, is the CEO of business software market leader SAP and the best-selling author of Winners Dream: a journey from corner store to corner office. Bill’s life and career began in Amityville, New York, a gritty middle-class community on Long Island.
With inspiration from his parents, Bill became a small business owner at age 16, an experience that would shape his dynamic approach to leading people and building successful businesses. Now CEO of SAP, the world’s largest business software company, Bill is a respected global leader, community advocate, mentor and innovator. Bill also serves on the Boards of Directors of two innovative companies, performance apparel pioneer Under Armour and engineering software maker Ansys, Inc. He began his long career in business leadership at Xerox. He spent 17 years at the company and rose to become its youngest corporate officer and division president. Following stints at Gartner Inc. and Siebel Systems, Bill joined SAP in 2002 and began a record run that would see SAP expand its leadership position in business software. Today, with breakthrough innovations like SAP HANA, Bill is leading SAP on a new mission to help the world, “Run Simple.” Bill has received countless awards and recognition throughout his career and is routinely one of the highest-rated CEOs on the website Glassdoor.com with approval ratings over 90%.
Culture is changing rapidly at the intersection of people and technology. Author, digital strategist and IABC World Conference keynote speaker, Aaron Dignan, translates disruptive innovations at the fringe of the digital space (and most recently the world of gaming) into meaningful lessons for the mainstream.
Aaron Dignan dressed up like a super hero for 180 straight days of the first grade, which marked the beginning of his life as an iconoclast, observer, theorist, and performer. Now, as a founding partner of the digital strategy firm Undercurrent based in New York, he advises global brands and complex organizations like GE, PepsiCo, Ford, and Disney on their future in an increasingly technophilic world. Dignan solves problems across a wide range of industries using a model of behavior that promotes: habitual, emergent, iterative, collaborative, bespoke, and multifaceted interactions. He believes that by tapping into the ever-present digital layer, complex organizations can improve almost every process including marketing, human resources, decision-making, and future planning. Most recently, he has recognized the immeasurable value of games as engines of motivation capable of influencing behavior. Dignan now believes that a new breed of behavioral games has the power to transform our most basic activities at work, school, and home. Dignan is the author of Game Frame: Using Games as a Strategy for Success.
We know that you have many professional opportunities available to you. Let me tell you why this is the one that will make the biggest difference in your career. This year’s theme, “Changing the Landscape: Informing the future,” is more than a notion to us; it’s a promise. This event will have you taking in the latest ideas from some of the most innovative thinkers and inspiring communication leaders of our time.
You’ll experience sessions that inspire, stimulate and arm you with the knowledge and skills you need to take your organization, and your career, to the next level. Our speakers will offer creative solutions that you can put to work now and solid ideas to support you far into the future. Outstanding case studies and eye-opening best practices will help you understand what it takes to go from good to great.
Giving you only the best
We aim to bring you only the best speakers with the most valuable content. Here’s how we do that. A group of 27 subject matter experts from around the world make up the program advisory committee. These dedicated volunteers review more than 200 presentation proposals, focusing on relevance, content, experience and global perspective. They follow a selection process that adheres to IABC’s Code of Ethics and integrates four career paths and the Global Standard for the communication profession.
Great learning—and a lot more
This conference offers great learning opportunities, but that’s not all. You’ll have many chances to meet colleagues from around the world, share insights and create supportive connections that could last a lifetime. And since the best networking happens when you’re enjoying yourself, events like the Welcome Reception, Foundation Luncheon and the stunning Gold Quill Awards Gala will help to top off your remarkable experience.
What should you expect from #WC2015?
I look forward to meeting you in person at the IABC World Conference!
2015 IABC World Conference Program Advisory Chair