There’s nothing like a liberal infusion of personal creativity to add energy and magnetism to our communication methods. Strategy and content may be dead-on, but the ebb and flow of our creativity can determine whether our deliverables are bright or bleak, attention-grabbing or sleep-inducing.
The good news is that creativity isn’t a talent granted to a privileged few—it’s innate in all humans. The challenging news is that to ignite our imaginations, we must constantly nourish and exercise our creativity like a muscle. Read More
On behalf of the IABC Fellows, I’d like to invite you to be part of an intimate, one-of-a-kind, IABC World Conference pre-event on 14 June in San Francisco: The Circles of Wisdom. In small group circles, we’ll share with you “What We’ve Found to be True”—the most down-to-earth, practical and useful advice that we’ve gleaned from our careers and life experiences.
Is your organization’s leader a Multiplier or a Diminisher? In this CW Radio podcast interview, leadership expert and IABC World Conference keynote speaker Liz Wiseman talks about the danger of the Diminisher mind-set in leaders.
When highly intelligent, experienced leaders think they have all the answers, they can sometimes quash the ideas and contributions of those around them, actually reducing the company’s capacity for innovation. Wiseman advocates that instead leaders adopt a “rookie” mentality, asking deep questions and working from a place of not knowing all the answers. In this way, leaders can become what she’s termed Multipliers, leaders who “amplify the intelligence of those around them,” rather than drain it.
Listen to the interview here.
Learn about leadership excellence. Register now.
In April 2013, two explosions rocked the world famous Boston Marathon, in turn rocking the city and the nation. The crisis threw Boston-area communicators into the middle of events in ways they would have found hard to imagine.
What have we learned? What happens when organizations are faced with not only the unexpected, but the unimaginable? How can we prepare to cope with unforeseen events?
Three communicators who were close to this tragedy will be part of IABC’s World Conference closing panel. They’ll help find answers to these questions as they share their perspectives on the crisis and their roles in it. The panel will include a freelance communicator who was in the stands when the first of two bombs exploded directly in front of her; the communication director of one of the six major medical centers that were called upon to treat the hundreds of bombing casualties; and a police officer in the media relations office of the police department most immediately involved in responding to the bombing and the manhunt for the perpetrators.
Attendees at this session will come away from the panel discussion with a greater appreciation for the role communicators can play in helping their own organizations and the public plan for and respond to major crises, learn lessons they can apply to their own organizations, and be inspired by the commendable actions and responses of their fellow communicators when the unimaginable happens.
Wednesday, 17 June 2015, 10:30 a.m.–12 p.m.
Learn from the people who were there. Register now.
It’s all about who you know. That’s why the people and the more than 800 companies they represent make the IABC World Conference the best networking opportunity of the year. Our attendees are some of the most influential decision-makers in the communication profession, from some of the most high-profile companies in the world.
Last year’s list of companies ranged from Fortune 500 companies, prestigious universities and major consulting firms through to small independent firms. What all of our attendees have in common is a thirst to learn and a desire to share. That’s the kind of culture you’ll find at this event. With plenty of social events to mingle and make contact, you’ll get opportunities to learn from your peers through casual conversations as you create connections that will serve you for a lifetime. Learn more…
Connect with a world of business communicators. Register today.
What do you do when you know that life will never be the same? Peter Penny was an accomplished filmmaker, business communicator and IABC leader. When Penny lost his beloved wife to a brain tumor, he stood at the edge of a precipice. It was in those darkest moments that he embarked on a quest to reach new heights that would change his life forever. Come hear Penny’s awe-inspiring story at the IABC World Conference Foundation luncheon event.
Giving himself to the cause of raising money and awareness for the Brain Tumour Charity in the U.K., Penny took on the challenge of climbing a mountain a month in the harshest weather imaginable to find some answers, to make some sense of it all. As he trekked through the highest and most remote places on the planet, he reviewed his approach to life’s demands.
He’d had a successful filmmaking career, but now he needed something else – more meaning, more connection to shaping the world. Penny joined the Ice Warrior team to undertake a courageous expedition to a yet unvisited part of the Arctic Ocean, aptly named The Pole of Inaccessibility. He redirected his career to fit with his new life. Learn more…
Space is limited. Register now.
Do you sometimes roll your eyes when you hear the word innovation? Sure, it sounds great, but for many it’s hard enough just to maintain the status quo. Keynote speaker and SAP CEO Bill McDermott knows this all too well, and because of that he made “simplicity” SAP’s new priority. Simplicity can beat our common enemy, complexity, but according to McDermott it’s not as easy as it sounds: “We chose to do simple because it’s hard.”
In a recent talk McDermott gave for SAP’s Sapphire Now conference, McDermott points to a few different contributors to the complexity problem, with management at the top of his list. The difference between managers and leaders, he says, is that “Managers create complexity, and leaders have the sense to remove it. Increasing layers is killing companies.” Read More
In addition to multiple presentation formats and a global mix of premier presenters, this year’s World Conference offers another new feature. The professional development programming at the World Conference has been mapped to align with your career journey. In addition to tying in with the Global Standard of the communication profession, sessions are designed to fit with your current career focus, helping to further tailor your experience to best suit your individual needs.
Each session has been marked as falling into one or more of these career paths: Read More