Previews & News

Don’t let your website fall behind: Allyson Ward Neal to join next week’s #CommChat

Allyson_Neal_croppedIs your website victim to stale content—overshadowed by your latest Facebook or Twitter campaign? With mobile devices, tablets and interactive touch screens dominating workplaces, developing a well thought out content strategy for your website is essential. During her breakout session at this year’s World Conference, presenter Allyson Ward Neal will teach conference attenders how to create visible, interactive content.

Prior to her session, Allyson is bringing her presentation to Twitter in the form of our weekly conversation, #CommChat. On Wednesday, Allyson will talk about how to keep websites relevant in an era of social media dominance, and will explore what social networks drive the most traffic, how to make your website mobile friendly, and how to measure engagement.

Join the conversation Wednesday at 9 a.m. PST by following the hashtag #CommChat, or by following our Twitter account at @IABC.

The secret to becoming invaluable in the workplace: Be yourself

Sally Hogshead black and whiteLooking to come across as more authentic and confident among your peers? The key, according to Sally Hogshead, author of the New York Times bestseller How the World Sees You and 2015 IABC World Conference keynote speaker, is to be more like yourself.

In this episode of CW Radio, Sally shares the importance of understanding your personality strengths and harnessing them to your advantage. To achieve just that, Sally created the Fascination Advantage assessment, which applies the principles of branding to personality assessment. Instead of revealing how you see the world, the results share how the world sees you, providing you with one of 49 personality archetypes based on your most effective forms of communication.

Access the complete interview here.

Crisis Control: Leadership Skills for the 3 Phases of a Crisis

press-conference-750x450-300x180 (1)Even when crises are not the fault of the organization involved, they can be devastating to their overall image. Businesses that have suffered a serious crisis face an uphill battle to recover. Without the leadership of experienced individuals who can steer their organizations through bad times, such recoveries may be impossible.

Today’s business leaders need to demonstrate strong crisis leadership in all three phases of the crisis-planning cycle: anticipation and prevention, mitigation, and recovery. Business leaders who can harness these skills are best-placed for long-term success in even the most adverse circumstances.

Read the complete article, written by World Conference speaker Caroline Sapriel, in CW magazine. Check out Sapriel and Jayne Nucete’s session, “Steering your way through a crisis: An interactive live scenario,” for more crisis management tips. 

Why attending is a great business decision

imageIt’s not enough to have communication that supports your organization, you need communication that delivers on the bottom-line. That’s where IABC comes in. With our conference theme of “Changing the Landscape: Informing the future,” we are drawing from the best and the brightest in the communication field to educate, inform and inspire.

Bringing leading-edge knowledge and trends to life

Our approach respects traditional forms of communication, but our focus is to challenge communication professionals to step up and navigate through a changing world with innovative ideas to engage customers, motivate employees and elevate your brand.

We inform participants with real-life examples that work—drawing from principles that represent IABC’s Global Standard of excellence in communication.

Learn more…

Rápido returns: Dynamic learning at its best

imageThis fast-paced special session with content-rich, time-limited presentations offers an innovative way to take in new ideas. Developed, curated and moderated by communication leader Ezri Carlebach, attenders experience an exciting collage of five-minute stories presented by a group of selected conference delegates.

Presenters cover a variety of timely subjects that connect to the main conference theme, Changing the Landscape: Informing the future. The combination of compelling topics and brevity of the format is what makes this such a valuable part of the conference experience. Learn more…

Register today!

IABC Fellows Circles of Wisdom: “What I’ve found to be true.”

CirclesLearning from the best of the best

–Sunday, June 14, 1:30 to 4:30pm–

Soak up years of experience and wise counsel from the best of the best—IABC’s Fellows—during the second year of the popular Circles of Wisdom pre-conference event. Meet with the Fellows in small, informal groups, with time for Q&A — and discover answers to some of the most pressing questions of the profession when the Fellows explore “What I’ve found to be true.”  Get inside knowledge that will support your career with an intimate and personal learning experience like no other. Every culture has it’s Masters, those whose work sets them above. In IABC we call them Fellows. They have gone through what you are going through. Don’t miss this chance to learn what they have learned in their work and careers. Launched in Toronto last year to overwhelming rave reviews, the Circles of Wisdom is limited to 250 participants, so register now to reserve your place in the Circles! Learn more

Rethinking our ideas of structure, power and planning: An interview with Aaron Dignan


aarondignanCW
Executive Editor Natasha Nicholson recently spoke with Aaron Dignan, founding partner of the New York-based digital strategy firm Undercurrent, about the structure and values organizations need to embrace in order to be successful today.

Author of the book Game Frame: Using Games as a Strategy for Success, Dignan translates disruptive innovations at the fringe of the digital space into meaningful lessons for the mainstream.

Learn more during his keynote session at the 2015 IABC World Conference.

Watch the interview here.

Take your thinking to the next level. Register now.

Multiple session formats offer new ways to learn

We know that you are coming to the World Conference to have a full learning experience—not to be talked at, but to be engaged with. Because we appreciate your individuality, understand your need for variety and respect our speakers’ abilities to be free with how they convey innovative ideas, we are launching this conference with some fresh new session formats.

Take a look at your options! Read More

Gift of Communication — Giving back to the community

imageThis is IABC’s annual pre-conference community program. Working with Bay Area nonprofits, volunteer communication professionals provide advice and counsel to help organizations address their most pressing communication challenges. It’s social responsibility and professional development at its best.

Participating communicators benefit from the session in many ways. You’ll have an opportunity to:

  • Provide advice/counsel to help local nonprofits
  • “Make a difference” using your professional skills
  • Get real-life professional development by applying your skills/experience in a unique setting
  • Support IABC’s advocacy efforts by demonstrating what we do and its value to the success of the enterprise

This is among the highest-rated sessions at the World Conference. Participants enjoy the reward of social responsibility while gaining valuable professional vitality in the process. Every session is unique because it involves a totally new and diverse group of nonprofits. The global component of our participants further enhances the overall value to both the agencies and the participating communicators. Read more

1:30–4:30 p.m. Sunday, 14 June 2015

Register today!

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