Previews & News

Design thinking: From the corporate back room into the C-suite

In the last couple of years, designers have come out of corporate back rooms and into the C-suite, and “design thinking” is high on the agenda for all kinds of businesses, public sector services, and even in government policy making. But what is ‘design thinking’, how does it apply in business communication, and how do you actually do it?

This session will explore the foundations of design as a methodology, and the elements of design thinking; why it has become the hottest strategic advantage now; and why communication is a natural partner for design thinking. The session will be hands-on, interactive, and creative, but you won’t need a black polo-neck sweater. This is all about driving practical, purpose-led, and integrative change in an increasingly unpredictable world. Learn more…

Did you know World Conference attendance counts toward professional certification?

professional business conferenceYes, that’s right. Both the main IABC World Conference and the pre-conference workshops will help you meet the application requirements for Communication Management Professional (CMP) certification. And if you already have your certification through the GCCC (Global Communication Certification Council), those credits may be applied toward maintaining your certification. This is the first World Conference where professional development credits can be collected to benefit lifelong learning in this way. Read More

Broadcasting to employees is dangerously archaic in today’s digital age

We have only scratched the surface of what we can achieve when individuals inside organizations communicate with each other effectively. That’s the conclusion of communication expert Katie Macaulay’s year-long research project into the future of employee communications.

Broadcasting to employees is dangerously archaic in today’s digital age. People everywhere have found their voice. We no longer passively receive the message: We share and shape it together. Today, smart organizations are realizing wisdom and knowledge do not sit at the pointy end of the pyramid. Both trends have profound consequences for internal communicators.

Content and opinion are no longer things we own, control and disseminate—but things we must build with our audiences. This requires new skills and—crucially—a new mindset. Katie’s presentation gives practical guidance for communicators wanting to make a shift inside their organizations away from broadcasting messages towards genuine, productive dialogue.

Learn more…

Register today!

Avoid the dark side of social media

It’s all the rage to talk about LinkedIn, Facebook, and the 500+ other social networks that exist. And without a doubt, you already have a profile on a number of them. But how does social media fit within your overall strategy? How do you balance the requirement for communication and engagement, with the challenge of resource constraints? And how can you avoid the “dark side” and protect against identity theft and brand hijacking? Based on his research and his books Online PR and Social Media and Digital Transformation for Associations, Randall Craig provides practical advice and insight. Read More

The World Conference to address key communication issues and world events

The world is changing and challenging the basic tenets of the communication profession: ethics, truth and transparency. Now more than ever, we must come together to sort through how we will address these challenges that are shaping and will continue to shape the future of the communication profession.

We are developing the World Conference program to address key global events that impact all of us as communication professionals. One of our general sessions includes an all-participant World Café that will provide the environment to engage in critical discussions and gather our collective intelligence.

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Do your enterprise social investments drive bottom line business value?

As a key driver of communications inside their organisations, the communications function is often charged with the task of introducing enterprise social to improve communications, engagement and collaboration among employees.

While the function is an obvious lead for enterprise social initiatives, communicators run the risk of short-changing themselves and the organisations they serve by harnessing these technologies solely through a narrow lens of communications. Instead, the new digital economy is challenging today’s communicators to step up and take on a wider mandate to facilitate hard business outcomes for their organisations through enterprise social.

Rita Zonius, a communication leader at Australia and New Zealand Banking Group, will share her experience to demonstrate what progressive communicators are doing to reinvent their roles and ensure their organisations make the most of enterprise social investments to drive bottom line business value. Learn more…

Register today!

Adapt your messages and strategies in different global markets

In this session, Kara Alaimo, Ph.D., a former global communicator in the Obama administration and United Nations will discuss how to adapt your communication practices for different countries and cultures.

She will break the world into ten different “cultural clusters” and explain the messages, strategies, and tactics that work best within each of them—from the need to convey emotion in the Arab world to the importance of enlisting independent social media influencers in China. The material is based upon interviews she conducted with senior communication executives in 31 nations.

Modern communication professionals are expected to be able to practice their craft across countries and cultures. This presentation will explain how they should adapt their messages and strategies when working in different global markets. Alaimo will offer cutting-edge recommendations—ranging from how to use indigenous social media platforms around the globe to the very latest influencer engagement strategies—that will expose the audience to practices at the very forefront of the field.

Learn more…

Register today!

Be part of collective intelligence at the World Café, a new all-attendee session at the World Conference

IABC is introducing a very special general session, a World Café on Monday, 12 June from 1-3 p.m. Never heard of a World Café? Well, it’s a structured conversational process that creates a platform for open small group discussions crowd sourcing to tap into “collective intelligence.” Here’s your chance to experience learning and discovery in an entirely new way, through creative thinking, new connections and the power of your peers.

The process is based on these principles:

  • Get context around the issues
  • Feel comfortable to share
  • Explore questions that matter
  • Value everyone’s contribution
  • Connect with diverse perspectives
  • Listen together for patterns and insights
  • Share collective discoveries

Learn more…

Save on the IABC World Conference

It's a one-day saleAs we count down the days to this year’s World Conference, we wanted to do something special to ramp up the excitement. As of today, there are only 80 days left until this year’s event, and in honor of that milestone, we’re offering a one-day sale.

From now through 11:59 p.m. PDT on Thursday, 23 March, you can save US$100 off World Conference registration.

Just use the discount code Save100 at checkout to get US$100 off when you register. The coupon code is only valid until 11:59 p.m. PDT on Thursday, 23 March 2017.

We’ll also continue to offer other special promotions every 10 days as we count down to the event, so stay tuned.

Save even more with Member Month

IABC members receive a discount on World Conference registration, and March is a great time to join or renew. It’s Member Month, meaning you’ll save 10 percent off international dues and we’ll also waive the US$40 application fee when you join or reinstate your membership during March. You’ll also be entered to win a VIP World Conference prize package, including registration, hotel, car service and more.

Even if your membership isn’t up for renewal yet, you can still take advantage of this offer by contacting to renew early. Refer your peers to IABC this month and you’ll also be entered to win a US$500 Visa gift card.

As part of Member Month, the IABC Academy is also offering a one-day sale today: Save US$100 off the upcoming IABC Academy workshop “Using Social Media as a Crisis Brand Newsroom” when you register with promo code Save100 by 11:59 p.m. on 23 March.

Don’t forget: Win a World Conference hotel room this month

In addition to everything above, we’re also giving away one free night in the conference hotel to one person who registers for World Conference between 2 and 31 March. This giveaway is open to members and non-members. All you have to do is register for the conference during that time and you’ll be automatically entered to win.

Thank you for your continued support of IABC! Jump on these great offers before they expire and we’ll see you in just 80 days at the 2017 IABC World Conference in Washington, D.C.!

Register today!

Want to earn a seat at the boardroom table? Learn from 5 real-life examples and case studies from Africa

Africa is rising—is the communication profession rising with it? Over the past decade, despite the global financial crises, African economies have been growing at an exceptional rate. Hailed at investment conferences from Shanghai to New York as the last economic frontier, African markets have become central to many business strategies.

So why, in this context, is the structural role of PR and communication still massively overlooked?

In reality, along with other fields such as economics, agriculture, health, urbanism or education, the communication sector now has a huge opportunity to position itself as a real management discipline that contributes significantly to Africa’s socio-economic rise. Learn more…