Previews & News

Aaron Dignan: Culture, at the intersection of people and technology


screen-shot-2013-07-13-at-105852-amCulture is changing rapidly at the intersection of people and technology. Author, digital strategist and IABC World Conference keynote speaker, Aaron Dignan, translates disruptive innovations at the fringe of the digital space (and most recently the world of gaming) into meaningful lessons for the mainstream.

Aaron Dignan dressed up like a super hero for 180 straight days of the first grade, which marked the beginning of his life as an iconoclast, observer, theorist, and performer. Now, as a founding partner of the digital strategy firm Undercurrent based in New York, he advises global brands and complex organizations like GE, PepsiCo, Ford, and Disney on their future in an increasingly technophilic world. Dignan solves problems across a wide range of industries using a model of behavior that promotes: habitual, emergent, iterative, collaborative, bespoke, and multifaceted interactions. He believes that by tapping into the ever-present digital layer, complex organizations can improve almost every process including marketing, human resources, decision-making, and future planning. Most recently, he has recognized the immeasurable value of games as engines of motivation capable of influencing behavior. Dignan now believes that a new breed of behavioral games has the power to transform our most basic activities at work, school, and home. Dignan is the author of Game Frame: Using Games as a Strategy for Success.

From the Program Advisory Chair

We know that you have many professional opportunities available to you. Let me tell you why this is the one that will make the biggest difference in your career. This year’s theme, “Changing the Landscape: Informing the future,” is more than a notion to us; it’s a promise. This event will have you taking in the latest ideas from some of the most innovative thinkers and inspiring communication leaders of our time.

You’ll experience sessions that inspire, stimulate and arm you with the knowledge and skills you need to take your organization, and your career, to the next level. Our speakers will offer creative solutions that you can put to work now and solid ideas to support you far into the future. Outstanding case studies and eye-opening best practices will help you understand what it takes to go from good to great.

Giving you only the best

We aim to bring you only the best speakers with the most valuable content. Here’s how we do that. A group of 27 subject matter experts from around the world make up the program advisory committee. These dedicated volunteers review more than 200 presentation proposals, focusing on relevance, content, experience and global perspective. They follow a selection process that adheres to IABC’s Code of Ethics and integrates four career paths and the Global Standard for the communication profession.

Great learning—and a lot more

This conference offers great learning opportunities, but that’s not all. You’ll have many chances to meet colleagues from around the world, share insights and create supportive connections that could last a lifetime. And since the best networking happens when you’re enjoying yourself, events like the Welcome Reception, Foundation Luncheon and the stunning Gold Quill Awards Gala will help to top off your remarkable experience.

What should you expect from #WC2015?

I look forward to meeting you in person at the IABC World Conference!

Preston Lewis
2015 IABC World Conference Program Advisory Chair

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