Reinventing communication for high impact and high value in a global world: An interview with Jim Shaffer

There’s a demand for communication functions to take a closer look at their work and how they do it. Communication professionals are being asked to have a true impact on business performance, but how do they prove they’re adding measurable value to the organization? You want to be respected for all of your hard work and dedication to the company, but you also need to prove that your actions have a respected ROI. IABC Associate Editor Khyla Flores recently spoke with IABC Fellow Jim Shaffer on how communication professionals can identify where to focus their work for the highest impact. Shaffer also provided some real-world examples of companies that have used communication to directly impact an area like productivity or profitability, with measurable results.

Learn how to capitalize on opportunities in Jim Shaffer’s IABC World Conference presentation in Washington D.C., “Reinventing communication for high impact and high value in a global world.

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About the presenter

Jim ShafferJim Shaffer is an IABC Fellow and an internationally recognized business adviser, leadership coach, author, speaker and leader of the Jim Shaffer Group, a team of seasoned advisers that helps organizations accelerate results though superior strategy execution. The firm’s clients represent some of the world’s most respected brands. Shaffer was a principal, vice president and leader of a Towers Perrin center of excellence. He pioneered the communication reinvention for impact process used today.

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