Reinventing communication for high impact and high value in a global world (Pre-conference)
Communication professionals are under the gun. They’re being asked to have an impact on business performance while adding measurable value and generating a respected ROI. It’s doable. This session will lay out a step-by-step approach that some of the world’s top brands have used to reinvent communication management to improve quality, service delivery, global sales, safety, turnover, productivity and profitability. All at a cost that’s less than the gains that are made.
This workshop will help communication practitioners connect the communication strategy to the business strategy to drive results. It will lay out specific steps needed to assess the current value of communication management and identify specific high priority opportunities that when implemented will increase financial and operating results. It will help practitioners sell the reinvention process to leaders, identify where new value resides and identify skills they need to pursue this new approach.
In this workshop, you will learn:
- Where opportunities to manage communication for high impact reside.
- How to measure and capitalize on the opportunity to add value.
- How to get leadership support for shifting your role from high activity
- How to avoid common mistakes made while making the shift.
- Skills and knowledge needed to assume the new role and how to get them.
Presenter / Jim Shaffer / Maryland, U.S. is an IABC Fellow and an internationally recognized business adviser, leadership coach, author, speaker and leader of the Jim Shaffer Group, a team of seasoned advisers that helps organizations accelerate results though superior strategy execution. The firm’s clients represent some of the world’s most respected brands.
Jim was a principal, vice president and leader of a Towers Perrin center of excellence. He pioneered the communication reinvention for impact process used today.
This is an extra-fee event. Learn more and register here.