Respect starts here campaign: Innovating for change

How do you influence behavioural change through the power of strategic communication? Learn how our award winning Anti-bullying campaign (2016 Gold Quill Award Winner) has successfully changed the culture around bullying in the healthcare workplace by building awareness and increasing reporting of bullying.

In this session, you’ll learn how to:

  • Empower employees to participate in organizational change initiatives.
  • Engage local champions to spread campaign awareness.
  • Integrate change management best practices into your communication plan to drive cultural change.
  • Demonstrate success through HR metrics.

TrackEmployee engagement
Career LevelStrategic adviser
Date and Time: Tuesday at 3:30–4:30 p.m.

ninaPresenter / Nina Paauwe / British Columbia, Canada,
has over 10 years’ experience in the communication industry and is currently communications leader of employee engagement for Vancouver Coastal Health where she leads regional employee engagement initiatives, strategic planning, and internal communication change initiatives. Paauwe recently won an IABC Gold Quill Award in 2016 for implementing an innovative internal communication campaign that increased reporting of bullying by 130%. She is certified in change management methodology.


Sponsored by Bananatag