Step up and lead business success through enterprise social

As a key driver of communication inside organizations, the communication function is often charged with the task of introducing enterprise social media to improve communication, engagement and collaboration among employees.

While the function is an obvious lead for enterprise social initiatives, communicators run the risk of short-changing themselves and the organizations they serve by harnessing these technologies solely through a narrow lens of communication. Instead, the new digital economy is challenging today’s communicators to step up and take on a wider mandate to facilitate hard business outcomes for their organizations through enterprise social.

Rita Zonius will share her experience to demonstrate what progressive communicators are doing to reinvent their roles and ensure their organizations make the most of enterprise social investments to drive bottom-line business value.

In this session, you’ll learn how to:

  • Build personal confidence in making the most of enterprise social tools.
  • Influence leaders to be their authentic selves through enterprise social.
  • Identify use cases beyond communications, addressing business pain points and new ways to work.
  • Measure value and demonstrate return on investment through enterprise social.

Track: Leadership and Strategy
FormatIABC Talks
Career LevelStrategic adviser
Date and Time: Monday at 3:30–4 p.m.


ritazonius400Presenter / Rita Zonius / Australia,
is a communication professional at Australia and New Zealand Banking Group. She has more than 20 years’ experience in corporate communications, leading teams of communicators to mobilize employees and other stakeholders around what matters. Zonius leads ANZ’s global workforce to realize the business benefits of enterprise social technologies. She’s a big supporter of communicators grabbing opportunities to reinvent their careers for the new digital and social economy.

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