The future of crises and how to manage them
The future of crises and how to manage them is an engaging analysis of crises in the modern world, including online attacks, neutralizing activists, cyber security, and biological threat, such as Ebola, e-coli, salmonella and listeria. Best practices and examples will be illustrated through Chipotle and other big brand incidents.
- How to update and upgrade their organization’s crisis preparedness and response plans.
- Build a proper response in the event of foodborne illness outbreaks as well as smart tactics for earning back a customer’s trust.
- How to properly handle or neutralize an activist situation.
Date and time: Monday, 4 June, 3–4 p.m.
Presenter / John Deveney, ABC, IABC Fellow / U.S., founder of DEVENEY, has become a national leader in strategic marketing and communication. His firm’s meteoric start was chronicled through significant national campaigns with particular strength in crisis, healthcare, tourism and hospitality. DEVENEY was named PR News’s Firm of the Year in 2013 and 2017 and one of PRWeek’s Top 5 Boutique PR Firms in 2004 and 2016. He is the only professional to merit the lifetime achievement recognition of PR News’ Hall of Fame.