The journey to eight billion impressions

In this hands-on, yet hopefully, strategic presentation, Marco Greenberg will detail lessons learned from a campaign that sought to elevate a neuroscientist on the national and international stages.

Through a three-pronged thought leadership initiative that was anchored by a presentation at SXSW Interactive, the release of an academic paper in the journal Nature, and culminated in the inaugural Brain Health and Performance Summit, Thunder11 successfully positioned Dr. Ali Rezai, CEO, Neurological Institute, OSU, as leading the charge in a breakthrough moment to restore mobility and complex motion in the hand of 24-year old quadriplegic, Ian Burkhart.
While media coverage included front-page stories in The New York Times, The Wall Street Journal, and The Financial Times, a range of lessons were learned along the way. The presentation will help navigate the often delicate balance of exposure for the individuals, the institutions, and the partnering organizations to create a true win-win-win.

In this session, you’ll learn:

  • The importance of eliminating silos between social, mainstream, and trade media.
  • Striking a balance between already recognized speaking platforms and creating our own.
  • Going beyond media relations and achieving true media partnerships with organizations including HuffPo and Scientific American.

TrackMarketing and brand
Career LevelStrategic adviser 
Date and Time: Tuesday at 1:45–2:45 p.m.

marcoPresenter / Marco Greenberg / New York, U.S., has spearheaded marketing and public relations efforts for an array of Fortune 500 corporations and venture capital-backed tech companies, beginning with work in the genesis of Akamai Technologies. He is also frequently retained as a senior adviser to foreign governments, democratic movements and NGOs. Previously a managing director at global PR giant Burson-Marsteller, Greenberg sees his role as a “creative catalyst for breakthrough communications.”