The next era in video: Empowering audiences to control the content

All the research, regardless of industry vertical, points to an increased use of video because it’s a powerful communication channel. Although video may be one of the most engaging forms of content, significant limitations exist. Because your audience lives in a digital world, whether they’re employees, prospects or partners, they’ve grown to expect choice and interactivity to drive more value out of the content they choose to consume.

This session weaves together research, insights from the trenches of corporate video production, best practices and audience interaction to show how to transform a one-way communication channel into a dynamic two-way flow of the most valuable information for the audience. Mavalwala will highlight the biggest challenges with traditional, linear videos, introduce and define the new capabilities that interactive video brings to communicators (and more importantly their audience) and then share best practices for planning and producing an interactive video.

In this session, you’ll:

  • Understand how to overcome the limitations of traditional, linear video regardless of the application or audience.
  • Discover a new approach to enable audiences to not only consume, but control the content.
  • Learn best practices for planning, producing and promoting a successful interactive video.

TrackCommunication Skills
FormatIABC Talks
Career LevelGeneralist/specialist
Date and Time: Monday at 10:30 a.m.


cyrusmavalwala400Presenter / Cyrus Mavalwala / Ontario, Canada,
is an award-winning communication strategist, trainer & speaker who has been helping organizations across North America achieve their business objectives for 20 years. He founded Advantis Communications, a B2B PR & content development agency that delivers measureable value by integrating digital, video & social strategies. At the University of Toronto School for Continuing Studies, Mavalwala develops curriculum & teaches social media strategy & communications management.