Think and deliver differently: The power of audience

Audiences hold the key to the success or failure of a presentation. Paradoxically, the time invested in considering their needs and expectations is typically woefully short. Gut feel assumptions and stereotypes are often the order of the day, with presenters investing more time debating a slide design or choice of imagery than properly considering the most important stakeholder in any presentation: the audience.

The net result is a generic, unfocused presentation delivered to a disengaged audience by a frustrated presenter—the entire exercise becomes a huge waste of time for everyone involved. Using tools such as “audience heatmapping” and concepts like “the presentation landscape” and “blended presenting,” I’ll share insights into what makes a presentation truly powerful by putting the audience at the core of everything.

In this session, you’ll learn:

  • New methods to spark a change in audience evaluation and engagement: the concept of “MIL” and “audience heatmapping.”
  • How to build a deeper understanding of the presentation landscape and how today’s audiences define the engagement.
  • How to think beyond the slide: the power and impact of “blended presenting.”

TrackCommunication skills
FormatTraditional
Career LevelStrategic adviser
Date and Time: Tuesday, 13 June, 10:30–11:30 a.m.


mortonPresenter / Simon Morton / U. K.,
founded Europe’s leading presentation design company Eyeful Presentations in 2004. His goal was big but simple—support businesses to create more powerful, engaging and effective presentations that make the most of opportunities and deliver results. Morton is globally recognized as a thought leader in the field of presentations and now dedicates much of his time to speaking, writing or coaching businesses on how to make the most of every presentation opportunity.