Thought leadership: What does it really mean?
Gabrielle Dolan, a keynote speaker at the IABC World Conference, happening 11–14 June 2017, doesn’t just talk about being an authentic thought leader, she lives her life like one. Her motto is “I believe the best relationships are built on trust and mutual respect, so if that sounds all good to you…let’s go.” In 2015, Gabrielle became an Australian and New Zealand Partner of Thought Leaders Global, where she works with organizations to help them gain a competitive edge through thought leadership.
“Gabrielle epitomizes the concept of authentic leadership,” says Georgia Russell, head of inclusion and engagement at National Australia Bank. “She has worked alongside our most senior leaders to give them the capability and courage to be their real selves and communicate in a way that truly connects and inspires.”
Here’s what Gabrielle says about thought leadership.
A thought leader is the “go-to” person in their industry or field
Just like calling something a story doesn’t make it a story, calling yourself a thought leader does not make you a thought leader. It is perhaps a misunderstood and certainly overused expression at the moment. So what is a thought leader?
A thought leader is a subject matter expert who has unique perspectives and insights in their chosen field. They also proactively communicate their unique insights and perspectives in the marketplace. As they are the “go-to” person in their industry or field, they profit from this recognition. Thought leaders may be self-employed (infopreneurs) or work for a corporation (intrapreneurs). Of course many entrepreneurs are also thought leaders.
What thought leadership means for corporations
Thought leadership for corporations helps to differentiate your company from competitors and be seen as market leaders in your field. This in-house program is about taking a select few of your talented stars and turning them into superstars. How? By helping them capture, package and share their ideas so they and your organization are seen as thought leaders in your industry. It is for organizations that are looking for a more sophisticated way of marketing, attracting, retaining, rewarding and developing talent.
Learn more about Gabrielle Dolan.
Join Gabrielle Dolan and connect to your own authentic thought leadership.