Warning! You are about to become a commodity (and what to do now to change that)

Why have professionals in HR, IT, and even security been outsourced to low-cost providers? They became commodities. Leaders and other financial decision-makers perceived that their work didn’t add value in a way that was valued. The same is happening to professional communicators all over the world.

It’s time to take action and change this pattern. In this interactive session, we’ll examine the behaviors and motivations behind this trend, and learn specific, real-time actions you can take in your organization now to avoid becoming a commodity—or to turn perceptions around if you’re already there.

In this session, you will learn:

  • Why leaders overlook or undervalue communication contributions—and how to help them see clearly.
  • How to think and speak about your work differently—so you can get out of the commodity trap.
  • Key strategies you can use to provide real business value that gets noticed and doesn’t get lost in all the noise of day-to-day work.

TrackLeadership and Strategy
FormatTraditional
Career levelGeneralist/specialist
Date and time: Monday, 12 June, 10:30–11:30 a.m.

darcyeikenberg-sqPresenter / Darcy Eikenberg / Florida, U.S., is an executive coach who helps high performance professionals make better decisions that work for their companies and for their own careers. With a practical and good-humored perspective, Darcy’s clients consistently grow to greater levels of clarity, confidence and control in their work and lives. Her clients include Microsoft, State Farm, The Coca-Cola Company, and Deloitte, among others. She’s the author of Bring Your Superpowers to Work and writes regularly at RedCapeRevolution.com.

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