Writers, go forth and sin no more

man throwing paper in wastebasketOscar Wilde once said: “There is no sin except stupidity.”

He obviously never met any corporate communicators. We commit lots of sins. Lots of writing sins, to be specific. In fact, in my 22 years of reading and critiquing corporate publications, intranets, press releases, websites, brochures and annual reports, I’ve seen communicators commit the same sins over and over again.

If I had to compile a complete list, it would probably number about 100 common sins. Everything from grip-and-grin photos and boring headlines to gratuitous “wellness” stories and over-the-top marketing copy disguised as press releases.

But if I had to narrow it down to just seven sins—The Seven Deadly Sins of Organizational Writing—I know which ones I would pick. In this column, we’ll take a look at the first three sins. In the next issue, we’ll cover the other four. Take a look and then ask yourself: How many of these do you commit on a regular basis?

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Editor’s note: Want to know all of the “Seven Deadly Sins of Organizational Writing”? Learn sins four and five here, and don’t miss sins six and seven.

Learn more from Steve in his Best of Show webinar, “Cutting through the Content Clutter,” happening 4 November.

About the Author, Steve Crescenzo

Steve 3Steve Crescenzo has helped thousands of communicators improve their communication vehicles through his work as a consultant, writer, speaker and seminar leader. Recognized as one of the nation’s leading experts in corporate communication, Crescenzo is the leader of three popular workshops: Strategic Creative Communications, The Master Class of Employee Communication, and Writing Across All Media.